Today’s era is an era of prosperous business. When you want to get involved in business, start a business, and set up a company. Then, naming your company will be your first step in the business world, and it is also an extremely important step. The impact of a company name on a company's branding and business operations is self-evident. Below, the editor brings you ten golden principles for company naming. Come take a look and learn from them.
Ten Golden Principles for Company Naming
1. Unique and unforgettable. In business, this is called “stickiness.” The stickiness issue can get a little tricky though. Every company wants to have a distinctive name that is simple and easy to remember, yet remains timeless and memorable over time. This is a difficult task because naming trends change frequently and it's hard to find timeless names (remember those from the dot-com era).
2. Avoid unusual spellings. When coming up with a new name, use words that are easy for customers to remember and write. Some founders of new companies plan to try unusual company names to make their companies stand out, but this can cause problems when customers search for your company on Baidu and mention your company to others.
3. It is catchy, easy to read and easy to remember. Don't use garbled and meaningless phrases. Nowadays, people are once again favoring a simple and clear style when choosing names for companies or products, and this also results in lower branding costs.
Four. Simple and clear. The shorter the name the better, limit it to four characters.
5. Rich in connotation. Sometimes company owners take a big risk by choosing meaningless names. Be sure to look up the international meaning of this name.
6. Provide clues to explain the main business. The name you choose for your company should clearly describe what it does. It's appropriate to call a landscaping company a "lawn renovation," but the same name doesn't apply to a repair business. The company name should match the characteristics of the business and remind customers of the type of services the company provides.
7. Make sure the name is available. This may seem obvious, but naming mistakes can be costly. Company names and Internet domain names should be consistent. People are now inseparable from the Internet.
8. Don’t tie yourself up. Don't choose names that limit the company's ability to expand into other businesses or expand its product lines. This means avoiding using geographic locations and specific product names in your company name. If the name contains these specific details, the company's name can confuse customers when it comes to expanding its business into other regions or increasing its product offerings.
9. Consult potential customers. Come up with several alternative names and consult with potential customers, investors, and colleagues. Don't ask family and friends for advice, as they know too much. Take these names and ask these people to see if they have the effect you want.
10. Use universal suffixes. Everyone takes it for granted that the company’s domain name minus “.com” or the country domain name suffix is ??the name of the company. If the name you like doesn't have one of these suffixes, it's better to come up with a new name rather than settle for another suffix like ".net" or ".info." If possible, it is best to register three websites with different suffixes at the same time.
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