A good product name is a golden key to open the market. Giving a product a good name will expand its circle of influence in the market and form an invisible gravitational magnetic field to help it achieve brilliance.
First, it is related to the product sales region: for example, the names of Procter & Gamble's series of products are different in mainland China and Hong Kong and Taiwan
Second, it is related to the dialect: North: soy sauce; South: Light soy sauce, dark soy sauce.
3. Related to syllables: When naming new products, we should pay attention to whether the syllables are loud and whether the pronunciation is smooth. The main purpose of naming is to make the target consumer group call it directly. Of course, you must pay attention to the pronunciation. For example: BMW, Buick, Pond's, Duoer, Lanc?me, Pantene, Robust, etc. In terms of syllables, it is relatively loud and smooth, and it pays attention to the open syllables and loud open syllable pronunciation.
4. Transliteration or free translation: Mainly because the products of foreign-funded enterprises have global unified logos and titles due to internationalization. For example: Depot tissues, Shubao, Tide, Bilang, Ford, Mercedes-Benz, BMW, etc.
5. Related to the origin of the product: mainly reflected in alcoholic products: Maotai, Xinghuacun, Qingdao, Pearl River, Yellow River, Yanjing.
6. No meaning: Duoer, Galanz, etc.
7. Related to the target consumer group: Because no matter what kind of product, it will eventually return to the hands of the target consumer group, when the new product is named, it will make it feel that it has attracted much attention, is profitable, and is explicit. Or it is necessary to benefit from it acutely.
8. Related to the USP of the product: The naming of this type of new product is based on the USP, such as Fotile Golden Stove. The USP of this product is the golden panel. Its advantages are determined by its intuitive attributes such as pressure resistance, explosion resistance, high temperature resistance, and electronic pulse ignition. Therefore, it is named Golden Stove. The product’s Slogan: Forever Home.
9. Category-related: Named to highlight certain unique characteristics or attributes of the category, so that product replacements emerge one after another. For example, Nokia in the mobile phone category: 3210, 3310, 3330, 8850, 8855, 8210, 8250, 6100, etc.
10. Related to the main product: It is a supplement and extension of the main product, making the personality and image of the main product more multi-layered and multi-angle. In principle, it does not conflict with the personality and image of the main product. For example, Haier’s big prince, little prince, twin princes, handsome prince, golden prince, happy prince and so on.