(2) Use green advertising strategies to promote green consumption (PROMOTE). The demand and desire for green consumption has entered the Chinese consumer market. It has become an inevitable trend to u

(2) Use green advertising strategies to promote green consumption (PROMOTE). The demand and desire for green consumption has entered the Chinese consumer market. It has become an inevitable trend to use green marketing concepts to guide the marketing practices of enterprises. An important part of this is to Promote green advertising. Green advertising is a sharp weapon to promote green consumption. It is an advertisement that promotes products on the basis of safeguarding the interests of human survival. Its function is to strengthen and enhance people's environmental awareness, so that consumers can combine consumption with personal survival crises and human survival crises. By linking up, consumers can realize that wrong consumption affects human survival and ultimately affects the individual. In this way, consumers will choose green products, including green food, that are beneficial to personal health and human ecological balance. The use of green advertising can cater to the green consumption psychology of modern consumers. Promoting green food projects can easily arouse consumers' enthusiasm, thereby achieving the purpose of promotion. At present, in China, green advertising as a marketing strategy has not attracted widespread attention from green food producers and operators. Therefore, green food production and operating enterprises should use various advertising media to promote and use green advertising to trigger green food consumption. (3) Choose appropriate green sales channels and strive to expand the green food sales market (PLACE). This is the key to expanding the market, increasing green food market share, expanding green food sales, and successfully implementing green marketing. Green food is different from general agricultural products. It should establish its own professional circulation system and circulation channels. This circulation system consists of three parts: production base, supply center and sales channels. Only by giving full play to the complementary roles of these three parts can the green food circulation system be improved. Implement green channels and green promotion strategies, use non-polluting means of transportation, rationally set up supply distribution centers and distribution links, select middlemen with good environmental reputation, and gradually cultivate their own suppliers and sellers to maintain the green image of products. Implement green training for sales staff, emphasize green and environmental protection features in advertising, public relations and other promotional methods, and organically link products, enterprises and environmental protection. Increase the competitiveness of each retailer and improve the distribution system of green food enterprises. The real result of marketing is to bring products to the market and win the recognition of consumers. At present, the consumer groups of green food are in large and medium-sized cities, and their direct sales windows are green food counters and specialty stores. In order to gain market share, green food companies must not only work hard on product quality and packaging, but more importantly, they must fully examine the geographical location, management level, economic strength and efficiency of each retail store. Only when relevant stipulated conditions are met can sales outlets or products produced by oneself be launched, which will enhance the awareness of market competition for each retailer; at the same time, through operation, companies can test whether their product positioning and distribution system positioning are reasonable. Therefore, only by using good marketing methods can green food companies make their products available to thousands of households. At the same time, the rational operation of retail stores and distribution centers has enhanced the competitive awareness of green food companies in putting products on the shelves. Therefore, marketing, the establishment of retailers in major cities, and the reasonable layout of the distribution system provide a good operating form for green food companies. ． Establish green food logistics centers in large and medium-sized cities. Large and medium-sized cities generally have superior geographical locations. The establishment of green food logistics centers can not only serve as a sales window to display the company's green food, but also serve as an information window to communicate production. The connection between enterprises and the market builds a bridge for joint production promotion. ． To establish green food chain stores and green food sales outlets, we can learn from the successful experience of domestic and foreign chain businesses and combine them with the specific conditions of each place to achieve strict "eight unified management", that is, unified decoration format, unified service specifications, unified purchase, and unified inventory allocation , unified trade names, unified prices, unified accounting, and unified management. This can strengthen the training of corporate employees' "green service" awareness, establish the corporate spirit of providing green services to consumers, and form a corporate culture that is compatible with "green consumption".For example, manufacturers complain that wholesalers sell too many brands without focusing on promoting their own products and failing to provide timely feedback on market information; while dealers complain about low profits, confusing prices, and the fact that manufacturers directly open retail stores, etc. ( )Conflicts between dealers. Such as competing for customers, low-price dumping, cross-regional sales, etc. ( ) How many dealers to choose. There are four strategies for companies to choose sales channels: intensive distribution, selective distribution, exclusive agency, and multiple sales channels. Each sales channel has its own characteristics and may cause problems, so companies must understand what the current problems are. . Step 3: Propose creative problem-solving strategies. The first step in solving food sales channel problems is that companies should know who their customers (users and buyers) are at all times? Where are they? When will they buy? Why will they buy? Yes Only after customers have a clear understanding can they propose effective strategies to solve current problems and create new opportunities to achieve sales channel goals. The problems and coping strategies in food sales channels are as follows: ?Distributors do not pay attention to corporate product sales. To address this problem, measures can be taken: providing sales incentive methods; assisting dealers in carrying out promotional activities; and conducting sales knowledge training for dealers, such as training on product display, sales techniques, store management, inventory management, ordering systems, etc. ?Conflicts of interest among food sales channels. This is inevitable. Enterprises cannot turn a blind eye and must use effective management and control methods to resolve conflicts between sales channels. Otherwise, such conflicts will destroy the market. ?Forward integration/backward integration strategy. The forward integration strategy means that food companies set up sales points related to the company and have full control of downstream sales channels. For example, Shuanghui Group is preparing to build 10 Shuanghui product stores across the country, and Wuliangye Group has set up Wuliangye stores across the country; backward The integration strategy refers to manufacturers or distributors setting up their own logistics centers and distribution centers to improve overall operational efficiency and capabilities. ?Competitive strategies. What new channels have been opened up by competitors and what new food sales strategies have been implemented by competitors? Companies must come up with countermeasures based on competitors' situations. ?Informatization of food sales channels. An important function of sales channels is the information function. Enterprises must continuously collect and feedback market information through sales channels. ?Develop new food sales channels. This enables enterprises to get closer to customers in special market segments, seize new market opportunities, and have new competitive advantages, thereby increasing the enterprise's market share. Strengthen in-depth distribution. In order to increase the distribution rate and performance in specialized stores, reduce channel conflicts and enhance competitive advantages. Step 4: Cost estimation and evaluation. Different food sales channels will generate different expenses, and sales expenses often affect a company's profitability and price competitiveness. Once a food sales channel strategy is formulated, it will affect the development of the company in the long term. Therefore, companies must evaluate sales channel strategies from a long-term perspective. Channels require communication. Regular communication is the main way for companies to keep channels smooth, and it is also an important way for companies to understand and help distributors. One of the main criteria for distributors to measure a company is short-term profitability and long-term sustainable development. In the long term, this criterion depends on the company's leading position and development in the industry, and in the short term, it depends on operating profits. In the final analysis, this standard is an interest standard, so effective channel communication is communication about the interests of distributors. How to communicate benefits? Many multinational companies such as Procter & Gamble and Unilever often use a communication tool: ROI analysis, that is, return on investment analysis. In short, according to product series and production capacity, green food sales should go to two markets: the international market and the domestic market. The primary task of developing the domestic market is the construction of sales channels. Green food must be kept fresh and easy to spoil, so it is better to use short channels. The following are four consumer goods sales channels. My opinion is: (1) and (2) should be used in the region and small and medium-sized cities, (4) should be used in large cities with intensive consumption, and (3) should be used in county areas.