Origin of the name Clarins:
The founder of Clarins, Jacques Courtin-Clarins, was originally a medical student, but his studies were interrupted due to the war.
After the war, he began to try a career in massage therapy. During his work, he found that female customers not only wanted to rely on medical treatment, but also wanted to use cosmetics to make their skin more beautiful. It was this need that inspired Jacques Courtin-Clarins to start a beauty business and open his first beauty salon.
Initially, Jacques Courtin-Clarins used purchased massage cream and massage oil to treat customers. Soon, he decided to develop a massage oil with better efficacy and 100% pure plant essence as ingredients.
In 1954, the first Clarins beauty center opened in Paris. From body care to facial care, Clarins beauty salon won the favor of customers. The first Clarins product "100% pure plant essence" "Care Essential Oil" was also officially born.
Due to the growing reputation of Jacques Courtin-Clarins and the enthusiasm of customers for Clarins essential oil products, Jacques Courtin-Clarins gradually developed more care products according to the needs of skin care: facial cleanser, toner, Day cream, night cream, body products and more.
Business model:
Clarins, produced in France, is famous for its production of functional cosmetics such as breast enhancement, slimming, and slimming, and is known as the "No. 1 brand of functional cosmetics."
In order to further expand the U.S. market, Clarins opened its first U.S. store on Medson Avenue in New York at the end of the year. According to a person in charge of the company, once a cosmetics brand succeeds in New York, it has the possibility of success in other cities in the United States.
Therefore, outsiders have commented that the opening of Clarins' first store in New York marks the beginning of a new retail sales model for this famous French beauty group. If a brand is successful in New York, it has the potential to be successful in more cities.