NO: 1 chanel
The brand "Chanel" was founded by a beautiful and extraordinary French woman Gabrielle Chanel and named after her of. The logo of the "Chanel" brand is the combination of the two letters "c" of her nickname "coco". Some people say: Owning "Chanel" has always been the beautiful dream of women in this century. Some people say: At the end of the century, which brand can be loved by three generations of a family: grandmother, mother and granddaughter at the same time? The first is "Chanel". "Chanel" is a "classic" for the entire century, an "eternal fashion and personality", and a "romantic legend".
Designer:
1913-1971, Gabrielle Chanel (Gabrielle Chanel) since 1983, Karl Largerfeld (Karl Lagerfeld) Founder Gabrielle Chanel Chanel in 1913 Chanel was founded in Paris, France in 1998. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, and perfumes. Each of its products is famous, especially her perfumes and fashions.
Brand categories:
In 1913, a millinery and fashion shop was opened to produce clothing; in 1921, various perfumes were developed: such as No. 5 perfume and No. 22 perfume in 1921. CuirdeRussie perfume in 1924, No. 19 perfume in 1970, Cristalle perfume in 1974, COCO perfume in 1984, Egoiste men's perfume in 1990, Allure perfume in 1996; in addition, there are various accessories, cosmetics, leather accessories, watches, jewelry, sunglasses and shoes.
Brand Identification:
① The double C can be easily found on the buttons of Chanel clothing or the buckles of leather goods. It is easy to find the design of the overlapping double C of cocochanel. logo, this is the "spiritual symbol" that makes chanel fans crazy.
②Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond pattern has gradually become one of Chanel’s symbols and is constantly used in Chanel’s new models. On clothing and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series. The metal watch bands of k gold and stainless steel were even shaped into a three-dimensional "diamond pattern".
③Camellia: Chanel has a special liking for "Camellia". Now for the whole world, "Camellia" has become the "national flower" of Chanel Kingdom. Whether it is spring, summer or autumn or winter, in addition to being designed into camellia ornaments of various materials, it is also often used in the fabric patterns of clothing.
④ White and black: Floor-length skirt, the use of white and black colors makes Chanel more in line with the times and highlights the beauty of women.
NO: 2 Louis Vuitton: Elegant Parisian temperament
Louis Vuitton, the first generation founder of LV, was born in a carpenter family in the French countryside in 1821. When he was 14 years old, he walked 400 kilometers to Paris to learn skills from a teacher, and later became a professional technician who took care of luggage for royal families when traveling. In 1854, Louis Vuitton opened the first shop specializing in manufacturing and selling travel bags near the Opera House in central Paris, and used his own name as a product brand. LV luggage is lightweight, durable, strong and waterproof, coupled with excellent design and fine workmanship, its reputation quickly spread throughout Europe, and princes and nobles immediately became its main customers.
In 1885, LV opened its first overseas branch on Oxford Street in central London. Since then, the brand has never stopped innovating and expanding. Louis Vuitton died in 1892, and his son George Vuitton inherited his father's business.
In 1896, Georges Vuitton designed a monogram pattern that is still very popular today. The LV letters, four-petal flowers and positive and negative diamond-shaped flower series marks on the surface of the leather goods have become the symbolic logo of the LV brand. Today, with the diversified development of LV products, it still has a unique and irreplaceable historical position.
Over the years, LV has launched a number of classic designs. The Trianon luggage is the first travel leather product launched by LV. This is a leather case with a wooden rectangular frame and the surface is covered with LV's original fabric. It is beautiful in appearance, light and strong. The design of LV travel products is always very unique. No matter how demanding people's requirements are, they can always be satisfied in LV products. Early LV suitcases already had space for storing fragile items such as cameras, and the sealed and waterproof suitcases made of zinc and camphor wood can prevent hot, humid and insect-infested climates. During the two world wars, many European cars were equipped with waterproof and dustproof LV luggage. To this day, in addition to adhering to traditional fine leather craftsmanship, LV continues to research and develop new products. Its extended leather accessories, scarves, pens, watches and even clothing are all reflections of LV's exquisite and comfortable travel philosophy.
In 1987, LV merged with Moet Hennessy, another French luxury goods group, to form the LVMH Group, which has since owned other famous brands such as Givenchy. Today, LVMH is already the world's largest luxury goods group and has opened directly affiliated stores in major cities around the world.
In 1997, New York designer Mark Jacobs, who was only 34 years old, joined LV as the group's design director. The fashion series he created injected new vitality into LV, a boutique brand that symbolizes Parisian tradition. Marc Jacobs proposed the minimalist philosophy of "starting from scratch". He combined LV's classical image and printed the traditional monogram pattern on candy-colored patent leather goods, paired with a simple clothing series, making LV's image trend. Fashionable and lively, it has won unanimous applause from the global fashion industry.
LV’s various suitcases, handbags, backpacks, and wallets will launch new styles in about a month. Most of the leather materials used in the stylish and durable leather goods are waterproof and anti-wear. The extremely tough and solid stitching makes every LV leather goods very durable. Each authentic LV leather goods has a unique number, which is stamped in an inconspicuous place. This is also one of the ways to identify authentic LV. Over the years, LV's image has been professional and low-key, yet noble. Its clothing in basic colors such as black, white, gray, coffee, and natural colors, coupled with any style of LV leather bag, always highlights the unique temperament of the wearer. .
NO: 3 Dior: the highest spirit of French fashion culture
Dior, which means the combination of "God" and "gold" in French, vividly expresses the pursuit of modern women - — Sexy and confident, full of vitality, fashionable and charming!
Dior women's clothing, founded in Paris in 1946, is a model of gorgeous elegance. From Hollywood stars Ingrid Bergman and Ava Gardner to today's Nicole Kidman and Madonna, they are all Dior followers; from the wedding dress of the British royal family Princess Margaret to the dresses worn by the Duchess of Windsor and Princess Diana at major banquets, they are all Dior craftsmanship... Dior women's clothing uses high-end and superior fabrics to show dazzling , dazzling temperament, inheriting the tradition of French haute couture, always maintaining a high-end and gorgeous design line, fine workmanship, catering to the aesthetic taste of mature women in upper class society, and symbolizing the highest spirit of French fashion culture.
Brand profile:
Founder: Christian Dior
Registered place: Paris, France (1946)
Design Teacher:
1946-1957, Christian Dior
1957-1960, Yvessaintlaurent (Yves Saint Laurent)
1960 -** year, marcbohan (Mark Bohan)
** year-1996, gianfrancoferre (Gianfranco Ferre)
After 1996, johngalliano (John ·Galliano)
Brand line: christiandior Christian Dior: haute couture, haute couture
Categories: haute couture, haute couture, knitted clothing, underwear, perfume, Cosmetics, jewelry, accessories, etc.
Brand Story: The Dior brand has always been synonymous with gorgeous women's clothing. The Camale evening dress with a large V-neck, the multi-layered fur that can be freely matched, etc. are all designed by the talented design master Dior. Its elegant narrow skirt has always enabled the wearer to walk freely, reflecting elegance. The perfect combination with practicality. The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; the use of high-end and fine fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. The workmanship is even more exquisite.
After 1957, Dior is still synonymous with luxury and elegance. The second-generation designer Saint Laurent introduced Dior to Moscow in 1959 and launched Dior's new series---the slim series. Marc Bohan, the third generation heir, created the first Miss Dior series, continuing the spirit and style of the Dior brand and carrying it forward.
In 2016, the Dior brand was designed by Italian designer Ferre. His arrival incorporated new rigor and elegance into Dior's traditional more exaggerated and romantic style. Today's Dior company is managed by the LVTH Group; in 1997, the young British designer Gary Arnold was pushed to the front desk of Dior to this day. After entering the 1990s, the Dior brand's category range includes not only high-end women's clothing and high-end ready-to-wear, but also perfumes, furs, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.
For decades, the Dior brand has continued to create "new opportunities and new love stories" for people.
In the process of rebuilding Paris as the world's fashion center after the war, Dior made an indelible contribution
NO: 4 Italian luxury classic - Gianni Versace
·Brand founder : Gianni Versace Gianni Versace
·Registered place: Milan, Italy (1978
·Designer: Gianni Versace and Natella Versace
Brand style: Versace’s design style is very distinctive. It is an artistic pioneer with unique aesthetics and emphasizes happiness and sexiness. The neckline is often open below the waist. Zhi 批浞真游译┳ Pan Yao Shi Pa 〉Ba Nan Yun Jiu Xiao Ting 7 Duan Che Chang Pu Yu Enzyme 吖蛛阑? Na Yuxi? Pomelo? Daimei Jianjian? Remonstration? Refute negative snails to eat Min steals the answer to the question? What does the answer mean? Mulberry? Dulu? The bag is exhausted? Na Lao is dissected, and the lie is bright and the brain is strong? The ferocious bar is? Ready to shoot Sui 7-terminal cheek cheeks to put Pu Tao?縸瀸蠠蟠褏夜欞怯 Liang Chenship"Falcon Zhi Zheng?縸玎包臁?
·Brand line:
①Gianni Versace: fashion
②Versus: second-tier brand
③(Versace ClassicV2) Versace Classic V2: men's clothing brand
·Brand classification: women's clothing series , men's clothing series, perfume, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, furniture products, etc.
·Brand identification:
p>①Gianni Versace is actually a prolific designer. His brands classified by categories include GIANNI VERSACE MEN & LADY'SCOUTURE, VERSACE ACCESSORY, VERSACE JEWELS, and VERSACE HOMESINGATURE for men's and women's wear. Accessories, VERSACE OCCHIALE glasses, VERSACE INTENSIVE underwear, JEANS COUTURE jeans, sportswear
②If it is a sub-brand targeting different targets, it is divided into ISTANTE for mature women and ISTANTE for young men and women. VERSUS, V2 for men, VERRY, and YOUNG VERSACE for kids ③ In the designs of all product categories and sub-brands, you can easily see the "Mdusa Gorgon" avatar on the pattern or tag, symbolizing the brand Gianni Versace carries. Mythical design spirit
Brand development
·On March 28, 1978, Versace held his first women’s clothing show with his own signature at the Eternity Building in Milan. meeting.
·In 1979, Versace, which had always paid close attention to its brand image, began a lucky collaboration with American photographer Richard Avedon.
·In 1982, the famous metallic clothing was displayed at the annual autumn and winter women's wear show, which has now become a classic feature of his fashion.
·On March 31, 1987, Bigart performed "Leed and the Swan" at La Scala Theatre. Versace also designed the costumes for this ballet.
·In September 1988, he opened a 600-square-meter showroom in Madrid, which was his first fashion store in Spain.
·On January 25, 2019, at a party attended by Mrs. Mitterrand held in Gared'orsay, "Adilia Versace" (a studio specializing in training high-end fashion models) announced established.
·In April 1990, Versace opened his second fashion store in the Madison Building in New York, which was also his eleventh store in the United States.
·In March 1991, the "Versus" perfume was launched.
·In June 1991, "Signature" Versace formal wear was launched.
·In 1994, a 600-square-meter clothing showroom was opened in Berlin's famous Kurfurstendamm.
·In 1993, two new perfumes: Red and Jeans were launched to the world.
·On July 25, 1997, he was unfortunately assassinated in his villa in Miami.
·In 1997, when Natella Versace took over the Versace brand, she was responsible for designing fashion and cheaper Verses and Isfante series, and developed the unique Blonde perfume. ·On ??June 30, 2004, the Versace brand was officially taken over by the 18-year-old Allegra, Versace's favorite niece during his lifetime. NO: 5 Prada: A legend in the fashion world
In the course of nearly a hundred years of development, PRADA has become a world-renowned legendary brand by being committed to creating fashion concepts that combine classic colors and innovative spirit.
In 1913, PRADA opened its first boutique in the center of Milan, Italy. Founder Mario Prada designed a series of fashionable and high-quality handbags, suitcases, leather accessories, cosmetic cases and other products. , received favor and favor from the royal family and upper class society. Today, this still popular boutique still has a high reputation and reputation among the Italian upper class. The value embodied in PRADA products has always been regarded as an extraordinary enjoyment in daily life.
In 1978, this famous brand with a long history was given new development elements and vitality. Miuccia, the granddaughter of the founder of PRADA, established a business partnership with Patrizio Bertelli, who had extensive experience in the production of luxury products at the time. Miuccia Prada serves as the chief designer of PRADA, constantly interpreting the legend of challenge and innovation through her gifted fashion talent, while Patrizio Bertelli, a creative entrepreneur, not only established PRADA's worldwide product distribution channels As well as mass production systems, it also cleverly combines PRADA's traditional brand concept with modern advanced technology. After more than 20 years of hard work and struggle, this long-established brand has continued to develop and evolve. Through the tacit cooperation between Miuccia Prada and Patrizio Bertelli, PRADA has developed from a small family business into the world's top luxury brand. Today, there are 166 directly operated PRADA and Miu Miu boutiques in Japan, located in major cities and tourist attractions around the world. The store located in Alexandria Building in Central, Hong Kong is PRADA's 170th boutique. The unique design of these "light green boutiques" combines functionality with elegance, perfectly setting off PRADA's excellent products. Recently, PRADA Epicenters flagship stores have been established one after another. Their unique styles are a new attempt to integrate shopping and culture.
Currently, the PRADA Group already owns prestigious international brands such as PRADA, Jil Sander, Church’s, Helmut Lang, Genny and Car Shoe, and it also has the exclusive licensing rights for the Miu Miu brand. The processing and production of all PRADA Group's products are under the jurisdiction of Prada Spa in the Tuscany region of Italy, which is recognized as having the most high-end leather goods and footwear production processes and technologies.
For mass production, PRADA has not relaxed its requirements for product high quality, and its view of never compromising on quality has become PRADA's famous corporate philosophy. The source of PRADA’s innovative ideas and unique designs in the fashion world
PRADA’s history records innovation again and again, with many allusions?
The classic black “pocono” of PRADA was launched in 1984 Nylon backpack
In the spring and summer of 1997, wedge shoes with leather flower patterns were launched
In the spring and summer of 2000, a bowling bag was launched? In autumn and winter, shoes reflecting the retro style of the 1940s and crocodile leather medical bags were launched
In the spring and summer of 2002, suede buckle shoes were launched
In the spring and summer of 2003, silver wedge shoes and ostrich leather handbags inlaid with imitation stones were launched; in the autumn and winter of the same year, they were launched with buds Embellished crocodile leather high heels
Prada's legendary pioneer
Miiuccia Prada challenges stereotypes
Miuccia Prada is not only the heir to the world's top luxury brand PRADA, but also a premier fashion design division. She has been responsible for the design of PRADA since 1978. In the same year, she held her first women's clothing release, which immediately caused a sensation once launched. Since then, the twice-annual release of men's and women's wear and Miu Miu series designed by Miuccia Prada has become an event not to be missed by fashionistas around the world.
Miuccia Prada’s designs in each series are at the forefront of fashion. For her, design is a process of constant trial and innovation, requiring an uncompromising spirit of exploration and experimentation. From this process came a series of truly innovative and impressive design elements that eventually became contemporary classics in the fashion world.
Miuccia Prada said: "Perhaps I have a personality that always wants to try the impossible. When I find that something is unachievable, that is exactly the direction I want to work hard. I always try to combine opposites. , disharmonious things come together. And I am usually interested in six or seven different concepts at the same time and try to express them harmoniously. "What we design and produce is basically something that is not currently available on the market. Therefore, each series has undergone thorough research and examination, and may use modern technology or ancient craftsmanship. For example, when we decided to use gold foil, we asked for the ancient French technology. The workshops re-adopted original production methods that they had discontinued. As a result, each PRADA collection is filled with exciting and unexpected elements, which are only a testament to Miuccia Prada’s endless imagination. and creativity. She said: "I have never been lost. I have always been quite rational and clear-headed in the face of numerous changes. I have never been afraid of any changes." PRADA Culture and Art Foundation contributes to the field of modern art Miuccia Prada's work in the field of modern art As she is also widely known, she and Patrizio Bertelli lead the PRADA Foundation, an internationally renowned art gallery located in Milan, Italy. Since its founding in 1993, the gallery has exhibited the work of a range of contemporary artists, including Marc Quinn, Walter de Maria, Carsten Holler and Barry McGee. Miuccia Prada hopes that this gallery will enable Milan to "bring the deepest spiritual touch to this era through art forms."