Not good. The name of the isinglass shop is somewhat ordinary and common. A trading house refers to commercial trade or commercial industry, and has no particularly outstanding or attractive characteristics. Isinglass can be used as part of the store name to highlight the theme and features of the store, making it easier for customers to remember. For example, "Isin Maw Xuan", "Isin Maw Pavilion", "Isin Maw Family", etc.