The positioning of target customer groups can be broken down into multiple dimensions.
The main groups of snack consumers: The main consumers of snack foods are mainly young women, urban white-collar workers, children, etc. Unlike men who mainly consume tobacco and alcoholic products, the proportion of money spent by women on snacks is gradually increasing.
my country has a large population base and is relatively densely distributed. Residents' consumer quality of life is also constantly improving; secondly, from the perspective of people's living habits, snacks can appear in various occasions when young people are watching dramas, playing games, gatherings and generally entertaining guests at home.