It can be said that there are still many minefields in naming a company. First of all, here are three taboos in naming:
1. Avoid using partial characters.
Trademark names are for consumers to call, and the popularity of the wording should be taken into consideration. However, it is regrettable that some trademarks also have some very serious problems in the wording used in naming. A certain soy protein powder factory named its soy protein powder, instant soy milk and other products trademark Gangfeng. Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.
2. Avoid using unlucky words.
Unlucky meanings are a taboo in commercial naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or a commodity, and even politics will be affected. On February 18, 1987, the "Reference News" reprinted a message titled: In order to seek good luck, the Hong Kong Governor corrected his name: the new Hong Kong Governor who turned 52 years old changed his name to 'Wei Dewei' according to the Mandarin pronunciation. Many Hong Kong people criticized the wrong name change. : The two ghosts of Wei and Wei are out of line. Wei is homophonic for "wei", which symbolizes unlucky and so on. The new Hong Kong governor decided to adopt the name change suggestion based on the opinions provided by the Hong Kong government. The name Wei Yixin was used, which represents trust and protection, and Yi also means energetic. Incredibly, an unlucky name actually affects people's acceptance of an official, which shows how great the impact is.
3. Avoid unreadability.
Enterprise and trademark names have functions such as indicating the nature of the enterprise and implying product functions, and are required to be highly readable. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a name with a profound meaning. But after the sign was put up, no one else understood it. The shop owner quickly added the Lanxi City Corporate Culture Service brand next to the shop name signboard to supplement it. What does it mean to turn a stone into a sheep? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are named museums, and the name of the restaurant is popular and thought-provoking. The name of the store itself is an excellent advertisement.
In order not to let my name be used as a negative example, I lost both face and money. It is highly recommended to choose a professional naming agency called "Get a Good Name". It is aimed at small and medium-sized enterprises and start-up companies. It has a professional team of ten years and the price is relatively favorable. If you are interested, you can learn more. Choosing a good name is of great significance, but it is very time-consuming and energy-consuming. Leaving it to a professional team saves worry and effort.