CES 2023: release of Sony Honda cooperative car brand AFEELA

Easy Car News At CES 2023, Sony Honda Mobility, a joint venture between Sony and Honda, announced the launch of a new brand of smart connected cars, AFEELA, and plans to open reservations in the first half of 2025.

According to the news previously exposed, in the cooperation between Sony and Honda, Honda will be mainly responsible for vehicle driving performance, manufacturing technology and after-sales service management, while Sony will be responsible for developing mobile service functions such as entertainment and network. Whether the cross-border alliance between electronic technology companies and automobile manufacturers indicates the future development trend of the automobile industry, Sony expects to introduce the "PS5 entertainment" element into automobiles.

The AFEELA concept car adopts the mainstream appearance and interior design of new energy vehicles, which is simple, smooth and full of science and technology. It can be seen from the picture that its logo can shine, and the headlights and rear taillights also adopt a penetrating style. The concept car has a size of 4895 MMX1900 MMX1460 mm and a wheelbase of 3000 mm. It is a standard B+ class mainstream car class, and it is believed that it will have a very low drag coefficient.

In the interior design style, the concept car adopts a multi-screen layout across the entire central control, and is equipped with a hidden air conditioning outlet. In addition, the new car is equipped with a special-shaped steer-by-wire steering wheel and an electronic exterior rearview mirror. It is worth looking forward to the blessing of the car system through Sony Dafa.

Qualcomm will provide Snapdragon digital chassis and other mobile platforms, Epic Games will provide unreal engine 5 and other technologies, and a "game engine for driving" has been developed. Taixiu Shuiye Caixiang, CEO of Sony Honda Mobile, said at CES that he would work closely with Qualcomm to develop new electric vehicles.

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