The title is the "eye" of the article, which should be accurate, vivid and fascinating, and play a "finishing touch" role in the article! An excellent title can easily catch people's eyes and arouse readers' interest in reading.
So, what kind of title is a good title? How to write the title of the explosion article of parent-child class and class class? What title types do you need to master if you want to write an explosive article?
Although some titles are a bit like performances, they are hard to resist because such titles are generally in line with human nature. Seeing the title, parents will reflect on themselves, hoping to understand the article and sit in the right position. Are you talking about yourself?
Teacher Han shared with us "Don't blame the children for not running far, just blame us for being short-sighted". The title of this article is very good, because it speaks the voice of many young parents and can't let their children lose at the starting line.
The first impression of the title to others. Although it does not determine the content of the article, the first thing the reader sees is the title. The quality of the title determines whether readers will open the article and read what we have written.
If the title of the article is not good, it will not attract readers to open the article. No matter how good the content of the article is, readers can't see it unless they open it. Just like a person has a beautiful heart, but at least the appearance must be acceptable, so that someone will be willing to contact and try to understand her.
If you want to present high-quality content, then a good title is essential, so what kind of title can attract readers more? What should I pay attention to when starting a topic? Let's listen to Teacher Han.
Want to know if our title can become the standard of parent-child explosion articles? We should check the headlines from the following three factors.
1) readers can see whether the content of the article is what they need from the title of the article.
2) It is related to personal interests. Readers must see from the title that this article is about my personal interests and theirs.
3) Arouse readers' interest. Headlines can make readers feel that they can learn more practical knowledge from articles, stimulate readers' interest and make readers resonate emotionally.
For example, every full-time nanny is open 24 hours a day. As can be seen from the title, every full-time nanny, including now or ever, has a strong sense of identity. After she agrees, she will feel that this article is useful to her, which is related to her vital interests and is easy to arouse the emotional resonance of readers.
There are many types of article titles, and which one can attract readers' attention needs to be tried many times. Teacher Han introduced us to eight kinds of article titles about explosions.
1) rubber large boss type
Big brother is like an education expert, a parent-child expert, a psychologist, a celebrity with educational ideas and so on. Their wisdom and related events can be used by us, and the names of these people appear in the title, which is the type of bosses.
For example, the educational thoughts of education experts Wu Zhihong and Li Meijin; Parenting classics of popular stars such as Sun Li and Huang Lei; It can also be a well-known institution, such as what the president of Peking University said and what Professor Tsinghua said.
Some readers agree with these bosses and hope to learn their educational views for their own use; There will also be challenging readers who want to know what these big bosses think. Therefore, the appearance of these bosses in the headlines will attract the attention of many readers.
For example, "Ma Yun: Let the children play, or he will not find a job after 30 years", which belongs to the big boss type.
2) Identity type
Regional identity is generally the name of a certain region on the topic, such as what do parents of Hebei candidates think? Parents of Hebei candidates feel that this information is closely related to him and have a strong sense of identity.
Professional status, there is an identity in the title, such as: teacher, doctor, lawyer, or full-time nanny.
There are also age identity, gender identity and so on. When readers see such headlines, they will resonate in their hearts and easily arouse emotional resonance.
3) resonant type
Such titles, such as sympathy, happiness, pain, inspirational, etc. , are easy to resonate with readers.
4) Contradictory type
Contradictory titles can easily arouse readers' curiosity.
For example, the monthly salary is 50 thousand, but I can't afford to raise a child. Seeing this topic, readers will think: what should I do with a monthly salary of 5000? My monthly salary can't reach 1000, and I have to raise two or three children. What should I do? Readers' curiosity will prompt them to open the article and read it.
5) digital type
There are figures listed in the title, or there is a contrast between the figures, which is somewhat inflammatory.
For example, "primary school is 6 years, junior high school is 3 years, senior high school is 3 years, and the college entrance examination is not 2 days". The figures listed in front are in contrast with the following 2 days, which can stimulate readers' interest and easily become explosive articles.
6) Anti-transformation
This kind of title is easy to arouse readers' curiosity. Why is the hero like this? What did he do to reverse the result?
For example, "Schoolmaster in primary school, Schoolmaster in junior high school, Schoolmaster in senior high school, but not admitted to university", we can see the ups and downs of the hero from the title. Why is this? It is easy to arouse readers' curiosity.
7) suspense types
This title has its own suspense, usually a question, or a question mark, and readers will have: Why? Why ... with this question, it is easy to arouse readers' peeping psychology and stimulate readers' desire to explore.
Suspense headlines, in the final analysis, are in line with curiosity in human nature.
8) Induced type
For example, "What kind of education should we choose for our children in the face of an uncertain future" has both suspense and inducement.
Lure, as the name implies, is to lure with interests, so the interests should be named in the title. Many parents are afraid of losing money. Since the title display is beneficial, the reader points out how to benefit.
Still taking the above topic as an example, parents will think: What if their children's future is uncertain? Why are you not sure? How to educate children? What kind of education should I choose?
Parents don't want their children to lose to others, so they will open articles to find the knowledge and methods they need.
The title of the explosion is to tap human nature and meet people's needs, but it is different from the title party. There is an essential difference between the two.
The title party often touches some minefields, and all platforms are severely cracked down. So which title parties are there? Teacher Han roughly divided us into three categories.
1) Overexaggeration: emotions, facts, scope.
Emotional exaggeration, such as children making small mistakes, exaggerates their emotions with exaggerated words such as "collapse" and "boredom" in the topic.
The facts are exaggerated. If a boy and a girl hand in a small note, they will exaggerate the facts and even judge with the eyes of adults.
The scope is exaggerated, such as the title "90% of parents in the world don't know, or 99% of parents don't know", which exaggerates the scope and is absolutely.
2) Abuse of suspense
First, the abuse of words is unexpected, unexpected.
For example, "when a child becomes a schoolmaster, there are these secrets."
B, only half of the topic was said, and the second half was deliberately omitted.
C, deliberately refers to the unknown
Deliberately mentioning the unknown, seemingly suspense, is actually unnecessary.
3) Use vulgar words
Articles about parent-child growth are not allowed to use vulgar words, and now all platforms are also severely cracked down.
In news programs, in order to protect the privacy of the parties, mosaics are often used in post-production, and many times mosaics hit people's eyes; Many stars also like to wear sunglasses to cover their eyes when they go out.
Once we cover our eyes, we can hardly see who this person is. Even if we recognize him, we can't see each other's joys and sorrows from our eyes!
The title of the article is the same. If it is well written, readers can see at a glance whether it is their favorite content; If you are vague, just like the article is blindfolded, even if the content of the article is well written, it is rarely found!
Especially in this era of information explosion, as long as you turn on your mobile phone every day, all kinds of news come to your face, which makes people overwhelmed. Faced with so much information, people are becoming more and more impatient.
If the title of the article is not novel enough to attract the attention of others, it will be easily dragged by us and the article will be submerged in the torrent of information!
Usually a title is often intertwined with several types, and the content of writing will change with the structure of the title.
If you want to write attractive headlines and make your articles explode, only by reading more, practicing more and writing more, constantly trying and making mistakes, slowly finding out the gap and making a little improvement will you get better and better and write more smoothly.