Can I complain to 12315 if I am not satisfied with the online paid naming?

No.

"12315" is a hotline that the national industrial and commercial administration agencies rely on to accept consumer complaints and reports, mediate consumer rights disputes, investigate and deal with cases of infringement of consumer rights and economic violations such as the production and sale of counterfeit and shoddy goods. It is an important task to supervise and manage the market and administrative law enforcement.