1. There must be two-way traffic, and motor vehicles can easily pass and park. Graves subject to traffic control are difficult to open stores and cannot meet the large amount of commercial expenses.
2. There are large buildings around to radiate, such as large office buildings and shopping malls, which can increase the number of customers who buy impromptu. 3. If there are residential areas, retail investors can be guaranteed to buy them.
4. Flower shops generally need time to accumulate and the customers' business is stable, so the location should consider the durability of the store. When choosing a flower shop location, the above points should meet two points. Opening a flower shop (retail store) initially includes four parts: store location, rent, decoration and purchase funds. The investment scale depends on the rent of the store. According to the introduction of Qingyi Flower Company, the investment of a flower shop with a scale of about 6 square meters should be 1, ~ 2, yuan. Mr. Fang Tian, a Chinese flower net, introduced that the monthly rent of a flower shop with a size of about 3 square meters in Nancheng, Beijing is about 3, ~ 5, yuan. Taking 3 square meters as an example, the decoration cost is generally 5, yuan. The investment in necessary equipment such as fresh-keeping cabinets, scissors and watering cans is 3, yuan. A 3-square-meter flower shop needs a florist and 3 to 4 ordinary employees. Floriculture design is the foundation of establishing a store, so the level of florists in the store is very important. The salary of general florists is from 1 yuan to 2, yuan, and that of ordinary employees is about 8 yuan. Generally speaking, there are three ways to open a shop: opening a flower retail store, opening a flower wholesale store in the flower market, and opening a flower franchise chain store. Now all kinds of large flower shops can join in. The initial personnel training, store decoration and site selection must be strictly examined by the head office, and the Franchise Chain Operation Contract must be signed before opening the store. According to Mr. Fang Tian of China Flower Network, franchised chain franchisees are independent operators, independent accountants, responsible for their own profits and losses, and responsible for their own financial arrangements. The fees that franchisees should pay include joining fees and handling fees. The franchise fee shall be paid after signing the Franchise Chain Operation Contract, and the specific amount shall be charged according to the size of the store. The handling fee refers to the annual fee charged by the head office for the continuous support of franchise chain store in terms of technology, business and service after opening. Investment income of flower shops: the retail profit of flowers can reach 5%-8%, which is very considerable. However, because flowers wither easily, its loss rate is quite large. A flower shop owner said that the probability of loss is quite large. If 1 flowers come back, only 2 to 3 flowers can be bought at most, and those that cannot be sold have to be thrown away. Therefore, the boss said that it usually takes one to two years for mid-range flower shops to recover their costs. Flower shop management risk? Flower shop is a small investment and small risk business model, and its risks are as follows: < P > It is difficult to maintain flowers. Flower shops will inevitably encounter the loss of flowers, so how to maintain flowers and minimize the loss of flowers is very important. If the maintenance work is not done well and the loss is too large, it will make ends meet.
there are few customers in the off-season. The off-season every year is a major test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months. What do you need to pay attention to when opening a flower shop? Management skills. First, master the technology: first of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, what flowers to send on what festivals, the production of opening flower baskets and floats, and the production of flower baskets and wreaths for weddings and funerals. Very simple, a book about flower arrangement will solve the problem. In a word, experience makes perfect. Second, the choice of store location: this is the key to the flower shop. Because the retail profit can reach 5%-8% in the flower industry, the retail profit is enough to meet the rent, water and electricity, employee wages, tax expenses and so on in January. From this point of view, the store is located next to a hospital, a hotel, a photo studio or an entertainment city, which can avoid the impact of the off-season from June to September on the whole performance. Secondly, from the perspective of improving the performance of wholesale and retail, because the wholesale profit is about 1% ~ 3%, the store can be located in a wholesale street in the flower market or a block where flower shops are concentrated. Besides? When selecting the site, we should also consider whether the doors and windows of the room are large enough, and replace them with glass doors and windows in the future to show the appearance of the flower shop. During the peak season from September to May of the following year, all flower shops and flower buyers are your customers. Because of the herd mentality of customers, you will win a lot of business that others can't get. At the same time, other flower shops are your wholesale customers.
how to open a flower shop? the first chapter published by China central radio and TV university press: required reading for the introduction of flower shops
1. how big is the market "money" of flower shops? 2. How to make your flower shop live longer? 3. Reasons for opening a flower shop
4. Where is the flower shop? 5. Capital plan
Chapter 2: Do a few things before opening a flower shop
1. Determine the business model 2. Determine the product structure 3. In a sea of people, Where to choose a site
4. Give a good name to the flower shop 5. Take photos quickly and in one stop
Chapter 3: The whole strategy of flower shop decoration
1. How to determine the size of the flower shop 2. The principles of flower shop layout 3. Common flowers and equipment in the flower shop
4. Indoor color layout 5. Lighting setting of the flower shop
Chapter 4: How to purchase and keep fresh in the flower shop < How to spend the winter in a potted flower shop? 2. Maintenance knowledge of common flowers? 3. Fresh-keeping methods of flowers
Chapter V All kinds of knowledge necessary for flowers
1. Meaning of fresh flowers? 2. Classification standard for identifying flowers? 3. Meaning of flowers and common sense of sending flowers
4. Art of arranging flowers? 5. Dangerous flowers? 6. Constellations and suitable flowers
7. Medicinal functions of flowers? 8. Please buy more "Decorative flowers". How to increase the sales of flower shops
1. How to manage flower shops well 2. Combine with other businesses 3. Do common business of the whole flower shop
4. Festival and flower shop 5. Save money and be beautiful 6. After-sales service
Chapter 7: Expert clinic
1. Introduction of florists 2. Flower knowledge 3. Flower basics
4. Meaning of flower language.