Collection of Chinese Valentine’s Day event planning templates. Seven Chinese Valentine’s Day event planning articles 1
1. Target the target group
Although Chinese Valentine’s Day is a love affair Symbol Day, but not all customers will participate. As a restaurant, you must understand where your target customers are and what age group they are. Generally speaking, it is the younger generation. Then target the characteristics and likes of these groups. It is necessary to have a general understanding and analysis.
1. Target consumer groups:
Type A consumer group: unmarried young people aged 20-25 and students under 20. These consumers all spend on Valentine’s Day. Main crowd. They are full of passion, advocate romance, fashion, like fantasy, and can quickly accept new things. They are a fashionable class who will never get tired of seeking novelty and change. The characteristic is that the consumption power of this group of people is not high, but the base is large, so the overall consumption is very large. They are the main participants in the event and must not give up.
Class B consumer group: People over 50 years old. Although this group of people are not as receptive to new things as young people, due to the influence of the Valentine's Day atmosphere every year, they already account for 5% of the entire consumer group. The ratio shows that their fashionable mentality still exists and they are a group that is easily "assimilated". If their children can add fuel to the fire and media advertising is sufficiently stimulating, this type of consumer group may become a "blue chip stock" with great potential for depreciation, because they It holds 80% of society’s wealth resources and has the highest consumption power. However, because the cultural characteristics of this local group in Kunming are relatively traditional, it takes a while for them to participate in Valentine's Day activities, so it is not a major consideration.
Category C consumer group: Consumer group aged 25-35 (those over 35 years old are not considered as burdened groups). Some of these groups are in the starting and rising stages of their careers, while some have already Successful career. Due to the influence of personality, age, preferences, income, environment, habits, values ??and other factors, this group has the most mature consumption behavior, the most complex consumption habits, and is the least conducive to market promotion. However, they are the main influence on the B-type consumer group. Moreover, it also has abundant wealth resources and extraordinary spending power, so it must not be given up.
2. Positioning of target consumer groups:
Focus on promoting Class A consumer groups and Class C consumer groups to drive the active participation of Class B consumer groups. Class A consumer group has the strongest consumption awareness and the greatest demand, and is the main target market. Moreover, consumption habits are immature and are easily influenced by advertising, so they are the main target of advertising. Although the demand of Class B consumer groups is small, if the purchasing behavior is stimulated, the consumption volume will be very large. It is also a large market, and its social influence will be particularly beneficial to the company's brand building. Category C consumer groups also have higher consumption needs, but their consumption level is much higher than that of category A consumers. They are a group that likes to remember, so they are destined to be easily influenced by type A consumer groups and follow the steps of type A groups to celebrate Valentine's Day. Therefore, we can strongly stimulate the purchasing behavior of type A groups to drive their consumption behavior.
In this way, we can summarize the event promotion strategy: mainly promote the concept and image of the event to type A consumer groups, and secondarily mention the needs of type B and type C groups.
2. Clarify the meaning of the Qixi Festival theme
No matter what kind of planning, there must be a core theme, and different strategies should be adopted to render the theme, so as to make the entire promotion It is well developed around a core. As the Chinese Valentine's Day, restaurant planners must learn to understand the origin of Chinese Valentine's Day, its representative meaning, etc.
Qixi Festival is a traditional Chinese festival, formerly known as the Qiqiao Festival. Qixi Festival is a festival of begging for clever things. This festival originated in the Han Dynasty. Ge Hong's "Xijing Miscellaneous Notes" of the Eastern Jin Dynasty records that "Hancai women often pierce seven-hole needles in Kaijinlou on July 7th, and everyone practices it." This is what we know in The earliest record of begging for skill seen in ancient documents.
In recent years, Qixi Festival has been dubbed the "Chinese Valentine's Day" and has become a must-celebrate festival for young men and women in love.
3. The restaurant scene layout is suitable for the atmosphere of the Chinese Valentine's Day
The Chinese people are relatively reserved, and the affection in their hearts flows out gracefully. Through the festival, they express their feelings to each other, so the "Chinese Valentine's Day" has a unique A sentimental and sentimental mood. On the basis of the first two steps, you must choose a matching environment layout and background music. It must reflect romance and integrate with the theme of the Chinese Valentine's Day. The songs must be romantic and convey a sense of love. The environment should not be too noisy. , but to feel like a very leisurely and wonderful date and dining venue.
1. On-site atmosphere creation
Peripheral layout of restaurant A
①. Tanabata magpie bridge shape layout→adding the restaurant’s cultural atmosphere
The entrance of the restaurant and hotel is creatively imagined with a large Qixi Magpie Bridge gate, which uses the cultural customs of the traditional Qixi Xiangqiao Festival to add to the humanistic style and festival uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful image of Chinese Valentine's Day for every consumer who enters the store.
②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics
Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only directly increases the catering from the peripheral environment The style and culture of the hotel also provide opportunities for consumers to take photos as souvenirs. Photos can be used as an effective way to promote the reputation of the restaurant and hotel.
Ambient atmosphere layout of Hall B
① Chinese Valentine’s Day Chinese lantern layout
Set up Chinese lanterns in the lobby and main aisles of this restaurant hotel to add a humanistic touch to the hall.
②. Design and layout of promotional hanging flags
According to the Qixi Festival marketing theme, the images and content of the promotional hanging flags are unified and arranged in a creative style for event promotion and atmosphere creation.
4. Imagination of special dishes for Chinese Valentine's Day
Valentine's Day in the West is favored by people with the exchange of love among gifts such as chocolates, flowers, candies, etc., along with the strong Western culture The output has become popular all over the world. The Chinese Valentine's Day falls on the seventh day of the seventh lunar month, the harvest season of melons and fruits. The combination of natural delicacies and the bright moon is just the right time to beg the fairies in the sky to give them smart minds and dexterous hands, so that their knitting women can become more skilled and more skilled. An excellent opportunity for a perfect match begging for a love marriage.
Introduce dishes related to the Chinese Valentine's Day. Both the dishes and the names of the dishes must display and convey an atmosphere of love, which can help those timid suitors express their psychological love. Even better. The food should look beautiful, sound appealing, and taste delicious. It is best to use a combination of Chinese and Western dishes, so that you can have the fashionable romance of Western Valentine's Day and the joy of harvest and the happy yearning for life of Chinese Valentine's Day.
Cold dishes: Wings and Wings (chicken wings and marinated goose wings)
Wishing Tree (salted spinach)
Hot dishes: Cowherd and Weaver Girl (black pepper cowboy ribs with heart too soft) )
The Talented Man (grilled shrimp with crab roe sauce)
Together for a lifetime (boiled bullfrog with grandma’s chicken)
Golden Lily (fried lily with fresh corn)
Tracker’s Love (Papaya Boat Stewed with Snow Clams)
Red Bean Lover (Red Bean Cake)
Fruit: Moonlight over Lotus Pond (Fruit Platter)
Staple Food: Deep Love (Fried Noodles) Chinese Valentine’s Day Event Planning Part 2
1. Market Analysis
1. The “Chinese Valentine’s Day” is different now and then:
This is a traditional festival. Nowadays, people don’t celebrate this festival, but businesses just use it to promote it. Therefore, if we simply use "Qixi Festival" as an appeal, not many people will participate.
2. Smart timing before the Olympics:
The "Chinese Valentine's Day" happens to be the day before the Olympics. You can take advantage of the Olympics to carry out related product sales and promotion activities, such as televisions, audio, etc. Related Products.
3. In midsummer, seasonal products sell well:
Summer is extremely hot, and summer cooling products, summer supplement products, and summer clothing are in hot demand.
4. Characteristics of the business districts of each of our stores:
Except for Hongmei, they are all located in industrial areas, with a large immigrant population, mainly young people, and "couples" are something that can be hyped topic. Snack foods, fresh produce, and daily necessities are easy to sell.
2. Promotional goals:
1. Increase the number of visitors.
2. Spread the corporate image.
3. Promotion time:
July 24 to August 9, ***14 days
4. Promotion location:
***7 stores in Lianlian, Hongmei, Huolianshu, Dalingshan, Fengtai, Shutian and Xixiang
5. Promotion theme:
Love the Chinese Valentine's Day and welcome the Olympics happily
6. Themed products:
Chinese Valentine's Day and Olympic-themed products: candies, biscuits, preserves, drinks, and snack foods.
Olympic themed products: audio-visual appliances, video, audio equipment, audio equipment, fans, air conditioners, refrigerators, washing machines (DM
must have the title "Olympic New Equipment Exhibition Area") .
7. Commodity, price, display, and atmosphere layout strategies
8. Activity content:
Activity 1: 1 yuan color TV giveaway, happy welcome to the Olympics (limited to Hongmei, Shutian and Xixiang stores)
On July 26th and 27th and August 2nd and 3rd, anyone who purchases a one-time amount of 78 yuan or more in the home appliance area of ??our store will be able to purchase it with a computer With small tickets (manual sales of subpoenas are not allowed), go to the store lottery office to participate in the lottery. 2 draws for 156 yuan, 3 draws for 234 yuan, 4 draws for 312 yuan, 5 draws for 390 yuan, and a maximum of 5 draws.
The amount of the receipt is calculated as an integer, and fractions are not included. The receipt is valid on the same day and will be invalid if stamped.
Whoever draws a red table tennis ball will win a prize and can buy a designated color TV for only one yuan. Anyone who does not win will receive a bottle of water. The number of prizes is limited and while supplies last.
Activity 2: Seven-seven meets, "Seven Happiness" is coming
On August 9th, for all customers who shop in our store, if the order number on the computer receipt ends in 77 , go to the service center with your computer receipt to receive a set of "Pepsi 2L 7-Up 2L". The receipt is valid on the same day and will be invalid if stamped. Chinese Valentine's Day Event Planning Part 3
Purpose of Chinese Valentine's Day activities:
To spread the atmosphere of Chinese Valentine's Day, promote the promotion of chocolate and other Valentine's Day items, and enhance the affinity of Xinhuadu brand.
Chinese Valentine’s Day activity slogan
Valentine’s Day, are you ready?
Time for Chinese Valentine’s Day activities
August 15th (the seventh day of the seventh lunar month, commonly known as the Chinese Valentine’s Day)
Contents of Chinese Valentine’s Day activities
1 , "Chinese Valentine's Day Plan"
Create a Valentine's Day column outside the mall to introduce the mall's Chinese Valentine's Day activities and encourage target customer groups to come to the mall to buy chocolates , dolls, etc. to express their love, and provide them with a platform to express their love and promote the sales of related products in this mall
For example: "In fact, it is not easy to say that I love you. It requires Too much courage! "Then you should do this - go to Xinhuadu Shopping Mall to buy a box of chocolates for her to express your love; take her to Xinhuadu Shopping Mall to watch the "Xinhuadu Lover's Theater"; secretly go to Xinhuadu Shopping Mall to provide services. Fill out a playlist at the station and let the sweet voice of the mall announcer express your feelings for you; finally, take a photo of yourself as a souvenir.
Relevant support: Content, production - Marketing Department
2. Lover photo taking
Joint promotion with "Paitiele" at the entrance of the first floor, every day Lovers who spend over NT$39 can take a set of free "Packing Fun" photos for two people worth NT$20 with their shopping receipt.
Related support: Joint Promotion Negotiation - Marketing Department
3. Mood Song Request
On the day of Chinese Valentine's Day, you can go to the service desk to fill in a free song request list , the broadcast will bring your "heart".
Chinese Valentine's Day song list
Name of the person who requested the song □, Mr. □ Miss □, name of the person confessing to, Mr. □ Miss □
Confession content
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Song request content: □ "Say I Love You", □ "Confession of Love" □ "Deep Love" □ "The Moon Represents My Heart" □ "Limited Time Delivery" □ "White Paper on Love" □ "Nine "One Hundred and Ninety-nine Roses" □ "Love Like Tide" □ "Faith" □ "Love You Ten Thousand Years"
Related support: playlist production - marketing department, broadcast support - front desk department
IV. Valentine’s Day Chocolate Exhibition
1. Make a chocolate pile on the second floor;
2. You can also write POP in front of other related products. Incite target customer groups to purchase. Such as: stuffed toys, family planning supplies
Related support: Product Selection - Purchasing Department, Duotou Layout - Marketing Department, POP - Marketing Department Qixi Festival Event Planning Chapter 4
Event theme: Celebrate the Chinese Valentine's Day romantically together
Event background: The seventh day of the seventh lunar month, commonly known as the Chinese Valentine's Day, is the most romantic festival among traditional Chinese festivals. Throughout the ages, how many handsome men and beauties have walked in this colorful world with a pure heart and a longing for love, looking for the one they love most in their hearts
Yesterday, you may have been alone; Yesterday, you may still be searching hard for that beloved person; yesterday, you may still be sadly intoxicated in the sweetness of the past. Today, please bravely speak your sincere monologue; today, please bravely show your true self.
Here, you may meet unexpectedly, and Yue Lao will act as a matchmaker to find him/her to accompany you for life! On the occasion of the Chinese Valentine's Day, we will use our actions to pass on the thousand-year love classics. ***A romantic night.
Purpose of the event: 1. Increase the company’s visibility through this Chinese Valentine’s Day event and let more consumers know about Guangxi’s birthday 2. While increasing the company’s visibility, attract more merchants to our mall 3 .Narrow the distance between people and join hands with each other romantically on Chinese Valentine's Day
Event time: Chinese Valentine's Day (19:00 21:20)
Event promotion time: August 17, 20xx August 22, 20xx (publicity on the company website)
1. August 17---August 18: Find the Cowherd (Weaver Girl) in your mind 2. August 19- --August 20: Love needs to be spoken out loud 3. August 21: Micro love letter 4. August 22: Share happiness
Activity location: Nanhu Park
Activity Target audience: company employee consumer group
Preparatory work for the event:
1. Search for 2 party hosts, one male and one female, or internal personnel of the company
2 .Purchasing items: flowers, balloons (heart-shaped or round; purple & pink), ribbons, candles, cardboard (blue & pink), transparent glue, scissors, double-sided tape, small gifts ( Couple supplies, such as: cups or couple keychains engraved with the company's logo), square cloth, background cloth
3. Prepare the required equipment: microphone, speakers, lights, seats
4. Collect romantic love songs and birthday songs
5. Make activity number plates (heart-shaped) in advance, using blue cardboard for boys and pink cardboard for girls
6. Promotional leaflets and posters
7. The clothing of the company’s employees should all bear the company logo.
Activity venue layout:
1. The venue layout should be warm and romantic, and company promotional signs can be added appropriately.
2. The main colors of the venue are purple and pink.
3. The entrance of the venue should be designed as a heart-shaped door, and the door frame should be decorated with balloons.
4. The venue is divided into two squares: light blue square and pink square
5. Place candles on each table
6. According to the venue environment , place certain flowers (mainly roses) Chinese Valentine's Day event planning part 5
Chinese Valentine's Day promotion theme. Restaurant and hotel Qixi Festival promotions, restaurant and hotel Qixi Festival (Chinese Valentine's Day) promotion themes and planning plans. In addition to having a good idea, the hotel's Valentine's Day promotion plan must also be executable and operable in order to better carry out Valentine's Day promotions.
How should restaurants and hotels plan Chinese Valentine’s Day marketing activities for Chinese Valentine’s Day? When homogeneity is staged over and over again, whoever can come up with new and unique ideas can stand out. Let’s take a look at some hotel project ideas from the past.
1 Lover’s Glass Bottle
A four-star hotel located on Huanshi Road in Guangzhou held a theme event called “Lover’s Glass Bottle” on Valentine’s Day last year: provided by the hotel Colored glass bottles, lovers write sweet words of love on paper, then stuff them into the bottles, tie them with ribbons, and give them to each other. It is said that such marketing activities are low-cost, but the effect is very good.
2 Sending flowers to beauties
This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses. The venue was decorated with more than 300 roses and other decorations to create a romantic and warm dining environment. There will be singers performing at the dining table, singing affectionate and intoxicating music for couples, and the unique saxophone and guitar playing will also make people intoxicated. Men can pick roses at will during the dinner or when leaving the table and give them to their lovers. The mark of love stays in my heart forever.
3 Black-and-white dinner party
In Beijing, a hotel once held a black-and-white dinner party. It was stipulated that the men participating must wear tuxedos, and the ladies should wear either white or black, with soft accompaniment from the chamber orchestra. Rhyme. During the dinner, guests either ate at the buffet or danced. Some experts analyze that such theme banquets are not necessarily the best, but they are always better than a single catering promotion.
In addition to having a good idea, the hotel's Valentine's Day promotion plan must also be executable and operable in order to better carry out Valentine's Day promotions. Chinese Valentine's Day Event Planning Chapter 6
Romantic Chinese Valentine's Day, all styles are affectionate, all clothing items are 40% off, fine leather shoes and travel shoes are 20% off, woolen sweaters are 50% off, all items are on sale during Chinese Valentine's Day. Sweet delivery, dress up your her (him). (Except for express and special offers.)
Customers born on July 7th can receive a free Valentine's Day rose with their ID card.
Any customer who purchases over 77 yuan will receive a sweet Valentine's card and a rose.
Flower ordering and flower delivery services.
During the event, the flower counter will accept customer orders and send flowers (in urban areas only) to convey the passionate love on your behalf.
During the event, any customer who needs gift packaging can present their shopping receipt to the main service desk on the first floor for free packaging. Chinese Valentine's Day Event Planning Part 7
1. Promotional Form and Content
(1) Before August 1st
Publish notices in various media, Chinese Valentine's Day Oriental Lovers Festival promotion plan.
1. Contact the mainstream media in China and Chongqing to publish relevant notices about the event.
2. Starting from July 20, Jiangjin TV Station will broadcast the "Tanabata Oriental Valentine's Day" countdown advertising slogan, event introduction and Jiangjin tourism image video at prime time; Jiangjin Newspaper, Jiangjin News Network, Jiangjin District The Government Public Information Network, Jiangjin Tourism Network and other online media published the "Qixi Oriental Valentine's Day" countdown advertisement in a prominent position on the homepage (front page).
3. Starting from July 20, Jiangjin News Network, Jiangjin District Government Public Information Network, and Jiangjin Tourism Network will publish an introduction to the event and Jiangjin Tourism; on July 30, Jiangjin TV Station and Jiangjin Newspaper will publish The activity introduction and the introduction of Jiangjin tourist attractions related to the activity.
(2) August 2nd - August 3rd
Conduct focused publicity and reporting on the "Qixi Oriental Valentine's Day" love ceremony.
1. China-Chongqing media publicity: Starting from July 28, business invitations will be sent to China-Chongqing media to report news clues.
2. District-level media publicity: Relevant personnel from the district news agency and district radio and television stations intervened in advance and carefully planned; from August 2 to 3, the district news agency sent key journalists and photographers to interview and conduct interviews. Reporting activities with pictures and texts; the district radio and television station sent key reporters to ensure that the entire event was filmed, and the activities were promoted and reported in the form of dynamic news, in-depth reports, special reports, etc. in columns such as "Jiangjin News" and "Second Live Broadcast Room".
3. At 7:00 a.m. on August 2,
The media gathered at the Jiefangbei in Yuzhong District, Chongqing to interview and report on the entire event.
(3) Follow-up activities from August 4th to December 28th (every weekend)
1. The content and specific time of the activities are to be determined
2. Zhongyu Media Publicity: The District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town provide news clues. The District Committee’s External Publicity Office is responsible for contacting Zhongyu Media for publicity and planning the "Qixi Oriental Valentine's Day Event Promotion Plan."
3. District-level media publicity: The District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town provide news clues, and the District News Agency and District Radio and Television Station conduct timely interviews and reports.
2. Activity schedule
(1) August 2
7:30
99 pairs participating in the "Love Ceremony" Couples took a happy photo at Jiefangbei
8:00
99 couples walked from Jiefangbei to the float on Kuixing Tower
8:30
99 couples took a float from Kuixing Tower to the main venue square of Zhongshan Ancient Town
10:00-11:00
The "Love Ceremony" ceremony was held at the main venue of Zhongshan Ancient Town
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11:30
From the main venue to the ancient town to participate in the Sunxi River Magpie Bridge Festival
12:30
The old street of Zhongshan Ancient Town is 999 meters long Banquet
14:00-14:30
Tour the "Love Square" at the mouth of the river to make love vows and lock concentric locks
14:30-15:30
Drive from Youduhekou to Simian Mountain, stay at Simian Mountain Star Hotel and change your wedding dress
16:30
Simian Mountain Wangxiangtai Waterfall
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Waterfall Wedding Photography
20:00
Bonfire Party (Xingsu Lijing Hotel Plaza)
(Tuesday) August 3
8：00
Depart from the hotel to Dahonghai Scenic Area
9：00
Dahonghai boat tour
11:30
Return to Xingxiu Lijing Hotel for lunch
12:30
Return to Chongqing and end the pleasant activities and journey
3. Work requirements
1. Unify thinking and clarify responsibilities.
All units must attach great importance to the importance of media publicity in expanding the impact of activities, and at the same time fully realize the interactive nature of event publicity in enhancing media impact. The media under the jurisdiction of Chongqing Daily Newspaper Group will be arranged by the newspaper group (coordinated by the Tourism Bureau); other central and Chongqing media and district-level news media will be invited or arranged by the Propaganda Department of the District Committee and the External Publicity Office of the District Committee.
The first draft of the press release for the "Qixi Oriental Valentine's Day" Love Ceremony was provided by the District Tourism Bureau, and the Propaganda Department of the District Party Committee was responsible for checking it. Led by the Propaganda Department of the District Party Committee, the District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town implemented designated personnel to be responsible for the reception of media reporters.
2. Organize carefully and take the initiative to innovate.
Focusing on the theme of the "Qixi Oriental Valentine's Day" activity, all units must carefully plan, implement detailed operational plans, actively connect with relevant departments, and send out capable editorial staff for in-depth interviews to conduct comprehensive and accurate , promote the progress of the entire activity in a planned and step-by-step manner. Each unit must give full play to its own advantages, enhance the initiative, enthusiasm and creativity of publicity and reporting, and strive to enhance the pertinence, effectiveness, attractiveness and appeal of publicity and reporting.
3. Strict discipline and strengthen management.
All units must enhance their awareness of the overall situation and responsibility, carry out interview activities conscientiously, and prevent chaos and mistakes while busy. The district news agency must do a good job in collecting text and image materials, and the district radio and television station must do a good job in collecting audio and video materials.