Hello everyone, my name is Fengxiao, and I am a cross-border e-commerce self-media worker. My purpose is to only talk about practical things and avoid being cut off by novices.
When it comes to cross-border e-commerce, the first thing that comes to mind is Amazon and AliExpress. For those who have experience in e-commerce, you should know that these two major platforms are traffic The largest cross-border e-commerce platform has already made a lot of money for sellers who settled in early and started doing business. For newbies or friends who want to start a business, is it too late to start cross-border e-commerce? Then I will compile the advantages and disadvantages of each platform to avoid friends who want to start a business from taking detours.
First, let’s talk about Amazon. The entry threshold for Amazon is relatively low. The monthly rent charged by the platform is US$39.99/month plus a sales commission of US$8-15. The traffic is relatively large, and the revenue after becoming a popular product is relatively large. There are no mandatory brand requirements, and it is more suitable for companies with a team and high-profit products. Why do you say this? Domestic Amazon mainly targets Europe and the United States. Logistics costs are relatively high. It can only store goods and send them to overseas warehouses at one time. Moreover, platforms with large traffic are also highly competitive, so it is very difficult not to place ads. It may be lost forever (the patience of customers when purchasing products is to make a choice after roughly browsing the first 20 products). It requires a team, one person starts a business, many people form a partnership, hire people to operate, and a team of procurement, packaging, operations and even testing personnel is required. It is difficult for one person to do it (for example: we have many wig manufacturers in Xuchang, and they are basically cross-border, with high profits, and there are More than 2,000 companies). The initial investment is relatively large and is not suitable for novices and those who have just started a business.
Secondly, let’s talk about AliExpress. The entry threshold is very high, and the market is oriented to third world countries such as Russia, Brazil, and Israel. The platform had considerable profits in the early stage. With Alibaba's listing, sellers need to spend a lot of money to attract traffic outside the site, making the threshold higher and higher. The introduction of new regulations has made the majority of sellers miserable. The most indispensable thing under Alibaba is buyer resources. Most of the platform traffic is given to gold and silver sellers. At the same time, various fees such as deposits, commissions, annual fees, and handling fees are charged. The platform competes fiercely on price, and sometimes the price will be very low to have corresponding advantages. As for the security deposit, you must have a brand before you can settle in, and you must place advertisements before you can place an order. Many novices and people who want to start a business find it difficult to bear, and it is not a suitable platform for them to do so.
Thirdly, let’s look at Shopee. Shopee faces 9 countries in Southeast Asia. The entry threshold is low and a deposit is required (the amount is not too high). Compared with China Recently, you can do drop shipping, which can be operated by one person and charges less commission. There is not much problem with the platform, but the problem is the local people. Southeast Asian countries are mostly developing countries, and people are not very popular with Internet shopping. People over 70 still use cash for transactions. Although there is a large population, most of them are poor. For those who want to start a business, they cannot make a lot of money and can only develop for the future.
Finally, let’s take a look at the Korean platform coupang. As a platform that was just launched this year, coupang is the third largest cross-border e-commerce platform outside China and the United States. Chinese sellers are open to entry, and the entry threshold is very low, with 0 deposit and 0 store rent. As long as you have a business license, you can enter. In addition, South Korea was classified as a developed country this year. More than 90% of people can shop online, and the Internet penetration rate is extremely high. It is currently in a blue ocean market, with fewer sellers and more buyers, and many orders can be placed without advertising. The most important thing is that it is close to China, and the logistics can arrive in one day. It can be shipped on behalf of one piece. There is no need to stock up on goods. It can be done by one person. The operation is very simple, and it is suitable for novices and people who have no entrepreneurial projects.
Another biggest advantage that other cross-border platforms do not have is that the Coupang platform does not have a seller directory. What does it mean? For example, if the seller is engaged in clothing, then his category products can only be uploaded to clothing. products, and coupang can upload all products except maternal and infant, cosmetics, food, and adult products, because these products require data certification, then we can according to Korean consumption habits, keywords, seasonality and festivals Simply upload the product and place an order. The platform only needs to deduct 5-10 RMB of sales commission according to the category. There is no initial investment. It is especially suitable for starting a business. If it is done well, it can be run as a team. Of course, I have experienced it myself. Let me show you the data of my entrepreneurial coupang;
Many Chinese sellers have already started to do this.
I made these data alone. As for not knowing Korean, there is a translator in the background. As for the method of doing it, friends can chat with me privately. .
Well, I will stop here for the time being. Friends are welcome to discuss it with me