in the field of e-commerce, after Taobao Mall changed its name to Tmall, major e-commerce companies immediately followed suit and launched their own animal images, such as JD.COM's metal dog, Suning's lion, Gome's tiger and so on.
Of course, Internet companies in China don't just love animals. Plant names are also very common. The plants they use are often rarely used in traditional industries, because there are no special beautiful meanings in tradition, such as watercress, millet, mushroom street, pea pods, grapefruit and oak.
In addition to animal names and plant names, Internet companies in China also like to use overlapping words, and some industry categories even have overlapping words. For example, social applications or industries with certain social functions are almost occupied by overlapping words, so that the use of overlapping words in names can easily be considered as social software, such as Renren.com, which was once all the rage.
the more newly established internet companies are, the more they are named with this feature. In other words, there are still many Internet companies in China who like to use functional descriptive and implied names, but in vertical? The ranking of I domain is often higher, which is obviously such companies that prefer animals, plants and reduplications.
If there are three competing Internet products, one is called Youchengtong, the other is called Mabaozhuo, and the other is called Black Bat, which one will you remember best after five minutes? There is no doubt that you will never forget the black bat once you have seen it.
Compared with adjectives and descriptive words, nouns are easier to be firmly remembered, because their collocation is fixed. When we see their names, we can directly call the existing cognitive data in our brains, which can greatly save cognitive costs.
reduplicated words are more likely to form an auditory memory. If it is a ready-made word that describes sound, such as Didi and Dangdang, it can be remembered once. Even a reduplicated word combination that has never appeared before, such as reduplicated words and words, does not need to be confused with other words in memory at all, and its novelty itself will stimulate our learning and memory.
whether it's an old brand or a new brand today, it's much more difficult to recognize and remember the names that typical internet companies like to use, especially when everyone is clustered in a very limited number of good words at the same time, which makes it easier to get confused, but everyone is not clustered in animals, for example, the housekeeping company is called a weasel and the Lunar New Year company is called a kangaroo, so you won't be confused because both of them have a mouse word.
China portals generally like to use cartoon images of animals. In fact, it is the result of inspiration after Tencent's penguins inadvertently become a totem and symbol.
American companies such as Yahoo, Amazon and Google, which were deliberately imitated by China enterprises in those years, did not pursue a sense of science and technology when they were named. On the contrary, like China Internet companies today, they unconsciously followed the principle of being more easily remembered. At that time, only Alibaba, which was unknown, was as famous as American Internet companies.
It's only been 2 years since the first year of Internet in China, and it has gone through several rounds of three to five years. The cruel survival of the fittest and the change of outlets have made the Internet enterprises in China have obvious preference differences with other enterprises of the same era in naming.
this difference is largely due to the overall difference in the intensity of competition and the learning ability of entrepreneurs? D? D The Internet industry in China has the lowest barriers to entry, the fairest and simplest rules, the fiercest and cruelest competition, and the highest reward for winners, thus concentrating the best talents in China.
Because of the pressure and test far beyond the traditional industries, Internet entrepreneurs in China are far ahead of their contemporaries in other industries in China in self-knowledge iteration, concept refreshing and horizon broadening, and they are first-rate even in today's world.
The reason why traditional enterprises don't unconsciously use the naming method which is most in line with the principles of memory and communication is that the intensity of competition and the importance of whether the name is easy to be disseminated and remembered are far from the level of Internet companies.
As for the real estate and automobile industry in China today, it seems that they have been named by the same master. It is not surprising that the automobile industry and the real estate industry have the highest threshold among the industries that private capital can enter. Whether the names of these special industries are easy to remember and spread is not their consideration at all. When they name them, they consider three words: high-end, atmospheric and high-grade. For example, everyone likes to use words like Xuan, Lang and Yi, especially the homophones Rui, Rui and Rui.