The origin of the name Amazon.com
Amazon.com was founded in 1995 and was originally called Cadabra. It was later renamed after the name of the largest river in the world, "Amazon (Amazon)", which implies Amazon. The Internet will be the largest bookstore in the world.
The naming of Amazon.com also took a lot of thought: its founder Jeff Bezos originally planned to name it "aard", but his partners found it obscure. Then Bezos thought of using "Cadabra", but soon everyone felt there was a problem with this name. Because many people think the word "Cadabra'" sounds like Cadaver (dead body). So, what’s a good name? Bezos recalled some of his own experiences:
In 1994, Bezos saw a statistic: the growth rate of the Internet would be as high as 2,300 per year. This was undoubtedly great news for the far-sighted Bezos, and his passion for entrepreneurship suddenly ignited in his heart. At that time, Bezos had a privileged job on Wall Street, but after careful consideration, he resolutely resigned. He took his wife on a long drive and decided to start an online bookstore on the Internet. Their trip follows the Amazon, the world's largest river.
How about naming it after the Amazon River? A physical bookstore is limited in the number of books it can place, but an invisible online bookstore has no limit and can provide readers with more choices. Isn't this just like the Amazon River, which breeds the most diverse species of life? A great name suddenly appeared on the page. Bezos decided to build the world's largest bookstore in line with the world's largest river. Therefore, after using the original name "Cadabra" for two months, Bezos changed the name to Amazon. Later, some commentators humorously said that this name change was indeed a wise move. Fortunately, otherwise, what customers would see today is an online bookstore with a homophone like "dead corpse". Who would dare to buy it? It would be strange not to be scared away.
There is no doubt that Amazon is a successful name. What inspiration can its naming give us? Although the name literally has nothing to do with online bookstores, it uses a "metaphor" to remind people that its bookstore is the largest in the world like the Amazon River. Of course, this also depends on its market position being truly worthy of its name. The website itself claims to be “the largest bookstore in the world.” This metaphor makes it instantly memorable when you ask someone who is the largest bookstore in the world? He might easily have thought of Amazon.