1. In line with product characteristics: the trademark name of auto parts needs to highlight the advantages of the product, and bring out and expose the advantages; 2. Contribute to advertising promotion: do not use uncommon or awkward words, which can Make the name of the trademark pleasant and easy for consumers to remember quickly; 3. No limitations: cannot be named after a single auto parts product, and the name of the trademark cannot be too limited; 4. Registerable: no plagiarism, no violations, and in compliance with trademark registration requirements laws and regulations.
An endless stream of companies pay attention to the brand effect, because a good brand can bring high-quality benefits and returns to the company. Although the brand is an intangible asset, its impact is immeasurable. At present, with the continuous progress of the economy, not only large companies want to have a brand of their own, but many small businesses also hope to register their own brands, which means injecting soul into their products.
Criteria for naming auto parts brands:
1. Brand naming should be concise, which is more conducive to communication.
2. The brand name should be unique. A name that is too common is easy to be repeated and forgotten by the public, and it is easy to be eliminated by the market.
3. Positive and beautiful connotations. Many brands will bring associations to people. Make sure that the name brings positive associations.
4. There must be legal protection. If a company has a high-quality brand name, but the name has been registered by others, it cannot be re-registered. Therefore, the company must register an unregistered trademark name. , making it truly your own brand.
Finally, I wish the company to come up with a professional, pleasant, and meaningful brand name.
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