In the scene of "Talent Examination in Grand View Garden" in "A Dream of Red Mansions", Baoyu named the pavilion "Qinfang", which not only pointed out the beauty of the environment with flowers and trees reflected in the water, but also fit the scene of Yuan Fei's wedding. It can be said that he is thoughtful and deeply appreciated by Jia Zheng. In fact, this name even more expresses Baoyu's situation in the Grand View Garden surrounded by women. It is a reflection of his own psychology and life reality, so it is reasonable for him to blurt it out. When dealing with new things and solving new problems, should we follow tradition, partially borrow from it, or completely innovate? This must be determined specifically based on time, place, and events.
? In terms of naming alone, all three methods may work in different situations. For example, the series of lunar orbiting satellites and lunar probes independently developed by our country are named after "Chang'e" and have now been developed to "Chang'e 8". Applying the name of the mythical figure "Chang'e" to the aircraft that explores the moon can immediately touch the hearts of the Chinese people, and the myth of the moon landing has finally become a reality! What a great technological feat. This kind of inheritance, connecting tradition and modernity, giving cold technology a mythical charm, is indeed a success. The name of Alibaba Group also follows the name of a wise man in "One Thousand and One Nights". He was able to assess the situation, open the door to wealth and successfully defeat the 40 thieves. This is exactly in line with the company's development vision, and therefore it is also a successful inheritance.
? The famous time-honored brand "Daoxiangcun" in Beijing borrows from Xin Qiji's famous line in "The Moon on the West River? Night Walk on the Yellow Sand Road": "The bright moon scares the magpies when it leaves the branches, and the cicadas chirp in the middle of the night. The fragrance of rice flowers means a good year." , listening to the sound of frogs. Seven or eight stars away, before two or three o'clock. By the forest of Maodianshe, I suddenly saw the bridge on the road. "
The name "Daoxiang Village" is very popular among Chinese people who have received basic education. Everyone is quite familiar with it. Seeing it, people can't help but think of "good years" and good days. The main raw materials of snacks and pastries are rice and wheat. Their natural fragrance and delicious snacks arouse people's appetite and nostalgia. Daoxiangcun dim sum shops are everywhere on the streets of Beijing, just like "you suddenly see them when you turn around and cross the bridge." There is an endless stream of customers inside, which is like "listening to the sound of frogs". Therefore, this name, which borrows from Song poetry, is absolutely wonderful when used on a pastry shop. A similar example is "Gutian Daoxiang", a chain of fast food restaurants with more than 300 stores in Shanghai. Its name is also inspired by Xin Qiji's "Moon on the West River".
? Innovate in naming according to the characteristics of the times, and there are countless such examples. For example, "Huawei" means "China is promising", which not only echoes the characteristics of China's times, but also can be used as a motto to motivate employees. After China joined the WTO, the names of many store products have a rather foreign flavor. At first glance, people think they are European and American brands, such as the furniture brand "Phoenix" and the clothing brand "Metersbonwe". Later, the Japanese trend driven by the second dimension surged, and many domestic stores began to have names that looked like Japanese companies, such as "MINISO" and "Jiumu Sundries Company".
? It can be seen that in the field of simple naming, inheritance, reference, and innovation have functions in different scenarios. In the wider fields of humanities, social sciences and science and technology, many basic things still need to follow the classic theories and traditional methods. In advanced stages and application fields, they need to be adapted or completely innovated according to the new situation. No matter what, only by following tradition and laying a solid foundation can we be able to learn from it and have the inspiration to innovate.
? Therefore, following tradition, flexible reference and bold innovation all have functions and advantages. If we break it down, following traditions and learning classics are the cornerstones. Only by standing on them can we have the possibility of learning from others and the confidence to innovate.