Principles for choosing a company name: When choosing a domain name, we must first follow two basic principles. 1, the domain name should be concise and easy to remember, easy to enter. This is the most important factor to judge the quality of a domain name. A good domain name should be short and smooth, easy to remember, and it's best for people to remember it at a glance, and it can be pronounced clearly without spelling mistakes. In addition, domain name selection should also avoid homonyms. 2. Domain names should have certain connotations and meanings. Using words or phrases with certain meaning and connotation as domain names is not only memorable, but also helpful to realize the marketing objectives of enterprises. For example, the name of the enterprise, product name, trademark name, brand name, etc. are all good choices, so that the online marketing objectives and non-online marketing objectives of the enterprise can be consistent. Skills of domain name selection: hanyu pinyin as a domain name is a better way to select domain names for enterprises. In fact, most domestic enterprises choose domain names in this way. For example, the domain names of hongta group are hongta and com, xinfei and com for Xinfei Electric Appliances, haier and com for Haier Group, changhong and com for Sichuan Changhong Group and huawei Technologies Co., Ltd. for Huawei and com. Such a domain name helps to improve the visibility of online brands of enterprises. Even if enterprises do not make any publicity, the domain name of their online sites is easily thought of. 2. Use the English name corresponding to the enterprise name as the domain name, which is also a way for many domestic enterprises to choose domain names. Such domain names are especially suitable for some industries related to computers, networks and communications. For example, the domain names of greatwall Computer Company, chinatelecom and chinamobile are Great Wall, com and cn, respectively. 3. Use the abbreviation of the company name as the domain name. Some companies have long names. If you use Chinese Pinyin or the corresponding English name as the domain name, it will be too cumbersome and inconvenient to remember. Therefore, it is a good method to use the abbreviation of enterprise name as domain name. Abbreviation includes two methods: one is pinyin abbreviation and the other is English abbreviation. For example, the domain names of Guangdong BBK Electronic Industry Co., Ltd. are gdbbk and com, the domain names of LU ZHOU LAO JIAO CO.,LTD Group are lzlj, com and cn, the domain names of China E-commerce Network are chinaeb, com and cn, and the domain names of computer world are ccw, com and cn. 4. Register domain names for enterprises in the homophonic form of Chinese Pinyin. In reality, there are not a few enterprises that use this method.