In the era of over-communication, a meaningless clothing store name can't leave a deep impression on consumers. A good clothing store name must be a name that is helpful to the positioning of clothing store business and can let consumers know the benefits of clothing store goods and services. It is also a troublesome thing to give your clothing store a nice and easy-to-remember name, but it can bring you unlimited traffic. Let's talk about the problems that should be paid attention to when naming a store:
Avoid using polyphonic words
Using polyphonic words in the name will bring great inconvenience to people's calls, just like using uncommon words, and the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations. For example, in le Hai restaurant, there are two readings of "Le", one is Le, and the other is yue, which makes people wonder what sound is better. For example, there are two readings of the following words: line, province, heavy, and qianchao. Of course, we don't mean that we must never use polyphonic words for names. But at least make sure that others can determine their pronunciation and not mispronounce it.
avoid bad intentions
for example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. Want to log in "heroin" as a trademark and let consumers buy it by name. Then you may enter the trademark office on a whim and come out disappointed! Because the word "heroin" is synonymous with drugs, it has obviously violated the principle of so-called good manners and customs. Besides, propaganda is a bit poisonous! Harm others and yourself! Perhaps you will reply: the brands of foreign famous perfume are more "poisonous", like "opium" and "poison"? Why do they log in through trademarks? Why is pink lady so eager to try? This can only be said that the eastern and western countries are different, with different customs and political styles. For example, naked swimming and sunbathing are allowed in foreign countries, but in China, the relevant units will immediately judge that you mean the same thing as "obstructing the morals" or "violating good customs".
avoid using partial words
The brand name is for consumers to call, and the popularization of words should be considered. However, it is a pity that some brands also have some very serious problems in naming words. A soybean protein powder factory named "Gangfeng" for its own trademarks of soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even teachers in universities may not know them. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that the goods with this trademark can sell well in the market.
Some people use obscure words to name their names, thinking that the choice of a good name depends on the choice of a good word. Therefore, when it comes to naming, the first thing that comes to mind is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.
a good name, just like a good article, is to see the magic in the plain, not by using uncommon characters, multi-stroke characters and variant characters. These sweet-sounding names, such as Stone, Founder, Jinlinong and Master Kong, are not commonly used words.
avoid obscurity
obscurity means that the meaning is too profound for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and no matter how good the meaning is, it is meaningless.