Running a jewelry store is different from running other types of stores. Because jewelry is not a necessity for people but a dispensable accessory, it is more difficult to sell than other products. How can we increase the sales of jewelry stores?
Anyone who runs a jewelry store will find that business is particularly good in the first few days of opening a new store, but as time goes by, business becomes sluggish. The main reason is that newly opened stores always have a sense of freshness for people, so they will attract a large number of people, and new stores usually have some discounts to promote sales; another important factor is the "Matthew Effect" , the more people come, the more people can be attracted, and the more people buy, the more people can be attracted to buy.
Holidays can be a growth point for your business. Jewelry stores should make full use of holidays to increase their business income. And how should jewelry stores increase sales on weekdays? I think we should pay attention to four aspects:
1. To increase the transaction rate
We know that people who visit jewelry stores usually just come to take a look and have no intention of buying your jewelry. Accessories; some people will immediately buy accessories they like when they see them, which we call “impulsive” shopping; while most people will not buy accessories even if they see them because they feel they don’t need them.
Our general jewelry prices are more than 10 yuan, dozens of yuan, hundreds of yuan or even hundreds of yuan. Judging from our current consumption level and consumption concept, it is still difficult for most people to accept it. (referring to jewelry worth more than 100 yuan), especially those who are a little older, then our things really can’t be sold? Not everyone will use our products, we want customers who buy our accessories to have this sense of superiority! Tell her why this product is worth 100 yuan or more.
Remember, what you sell to your customers is not the jewelry itself, but the expectations that the jewelry can bring to your customers. Let the customer imagine how beautiful, fashionable, charming and tasteful she would look wearing this piece of jewelry. Improving the customer's probability of transaction is the primary condition for the successful operation of a jewelry store.
2. Adjust the product structure
Suppose your daily turnover is 1,000 yuan. If you sell 100 pieces of goods for 10 yuan, does your store have so many customers every day? ? If you sell a product worth 100 yuan, you only need 10 pieces to achieve a turnover of 1,000 yuan!
Of course, your customers cannot all buy 100 yuan products, and such customers are only a minority after all, but if you can attract these few people to come to your store to buy, it will be great for you. It's a big success.
Customer needs and spending power are different in each region. You must allocate goods according to the actual situation. For example, 80% of customers need products under 100 yuan, and 20% of customers need better products; you can also segment them, such as what percentage is 10-30 yuan, what percentage is 30-60 yuan, etc.
3. Pay attention to industry information
Now is the information society, and you can definitely find information from various channels if you want it. For example, what new accessories were released in the latest fashion magazine? What accessories are the heroines in the popular TV series wearing? You need to understand these and quickly find the source of the goods and put them in your container.
4. Strengthen after-sales service
We generally have a very good attitude before and during sales. If she walks away without buying after a long time of introduction, she will definitely be scolded behind her back for a long time. . From a human point of view, it is normal. Because your efforts have not been recognized and rewarded by others, you will inevitably get angry; but today you are in business, and if you want to run a jewelry store successfully for a long time, you must put this human nature into consideration. Overcome weaknesses.
If the jewelry the customer buys has quality problems or she doesn’t like it and wants to change it, your attitude at this time will be better than when she came to buy it, because you are not just doing it for her once today. When it comes to business, you have to have a long-term perspective and you want her to become your long-term customer. Remember the 80/20 rule, 80% of your business comes from 20 customers. Without repeat purchases from customers, it will be difficult for your jewelry store to survive!