Recently, I came across a Douyin video with hundreds of thousands of likes. A person with the account name African Ten Years bought a mobile phone for his assistants. He shot and edited it very professionally. Then he went to his homepage and answered the questions one by one. The angry short video tells the story of Chinese businessmen from all walks of life doing business in Africa, so I searched many places and found some information about this person. The blogger's name is Wang Yao, and he is an African entrepreneur who resigned from a state-owned enterprise.
Wang Yao’s career change experience
Wang Yao is very famous in the Chinese community in Kenya. “African Decade” is his nickname on the Internet. He previously worked in large state-owned enterprises, mainly in He sells civilian aircraft in East Africa and is very familiar with Kenya, Tanzania, Somalia and other places.
During the epidemic, business was no longer busy. He discovered business opportunities in African trade at work, decided to resign and started a second-hand clothing business. He also had more free time, so Wang Yao started to test the short video industry. He wanted to shoot Douyin and show African life, and he got out of hand. As of September 23, 2021, there are 130 Douyin works, more than 40 million likes, and more than 4.6 million fans.
Screenshots of Douyin web version for ten years in Africa
Previously, the content about Africa on the Internet was mixed, and Wang Yao also saw a lot of uncomfortable African videos. As an African businessman, Wang Yao Yao decided to use his videos to show real and objective African life, with some entertainment attributes, in order to attract public attention.
As a Chinese with a strong national spirit, Wang Yao always felt that he had to do something more meaningful, and finally turned the camera on those friends who worked hard with him in Africa.
Then he devoted his energy to the creation of short videos and set the tone to "show real African life and record the hard-working entrepreneurial stories of Chinese in Africa." As a result, the "African Decade" also became famous and became the most representative figure in the Chinese community in Kenya. Account for Ten Years in Africa
Wang Yao has been involved in Africa very extensively. He has seen countless Chinese production lines in Kenya, from hotels to farms, from tires to mobile phones. These resources accumulated in Africa belong to Wang Yao. source of creation.
After the "Ten Years in Africa" ??video went viral, the peaceful and happy looks on the faces of the locals touched many netizens. Some netizens pointedly said, "my country's experience in poverty alleviation can be promoted around the world. To alleviate poverty, we must first support our will... Do it yourself and have enough food and clothing."
Screenshot source: Douyin
And about Wang Yao believes that the name "Africa Decade" does not represent himself, but represents all Chinese people starting businesses in Africa. It is Chinese people who really want to go global and make suggestions to accelerate transformation.
The account "Ten Years of Africa" ??is more like a microcosm of Chinese people's understanding of African culture in the new era. Knowledgeable and capable people come to Africa and use new media to expand information channels and deepen mutual understanding between the two sides. It also provides more windows and bridges for people-to-people exchanges between China and Africa.