Nescafé: Tastes great
This is the most familiar advertising slogan and also the favorite advertising slogan. Simple yet profound, it is catchy because the feelings from the heart can be blurted out, which is what makes it a classic. So much so that when Nestle spent a lot of money to collect new advertising slogans from around the world, it found that there was no one more classic than this sentence, so it retained it permanently.
McGee Coffee: Drip Fragrance
As the world’s second largest coffee brand, McLaren’s advertising slogan can be called a classic of language. Unlike Nestle, McLaren's sensory experience is superior. Although it is not as straightforward as Nestlé, it is in line with the artistic conception when drinking coffee. At the same time, it closely combines the mellow aroma of McLaren coffee with the inner feelings. It is also often Can stand the test.
McGee Coffee: Good things should be shared with good friends
This is the advertising slogan launched by McTea Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that advertisement Since the word has been deeply rooted in people's hearts, Mak's had no choice but to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.
M&M chocolate: only melts in the mouth, not in the hands
This is the inspiration of the famous advertising master Bernbach. It is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay on our hands for a while.
Dove Chocolate: Rich milk fragrance, silky feeling
The reason why it is a classic lies in the psychological experience of "silky feeling". Using silk to describe the delicate and smooth feeling of chocolate is lofty and imaginative enough. Make full use of associative feelings and maximize the power of language.
Coca-Cola: Forever Coca-Cola, unique and delicious
In the carbonated beverage market, Coca-Cola always has an attitude of giving up on others. It seems that Coca-Cola is Coca-Cola. Although Coca-Cola’s advertising slogans change every few years, and many slogans have been handed down that can be considered classics, this one has been used the longest and best represents the spiritual connotation of Coca-Cola.
Pepsi-Cola: The choice of the new generation
In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as the new generation of Coke, inviting The superstar singer who is loved by the new generation has finally won the favor of young people as the spokesperson of his brand. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role. Volkswagen Beetle: It’s better to be small if you think about it
The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, there was no market at all. Bernbach once again The Beetle, which saved Volkswagen, put forward the idea of ??"think small" and used the power of advertising to change Americans' ideas and make them realize the advantages of small cars. From then on, Volkswagen's small cars dominated the U.S. car market until Japanese cars entered the U.S. market.
Nike: just do it (just do it)
Nike quickly became the leading brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan. The first brand, and this slogan is in line with the mentality of the young generation, just do it, as long as you are different, just take action. However, with Jordan's retirement and the change of just do it to "i dream", Nike's influence gradually declined.
Nokia: Technology is people-oriented
"Technology is people-oriented" does not seem to be the first idea proposed by Nokia, but Nokia has fully demonstrated the connotation of this sentence. Facts have proved that Nokia has been able to leap from a small brand to the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful. , because there is something to be said.
De Beers Diamonds: A diamond lasts forever
Facts have proved that classic advertising slogans are always a combination of rich connotations and beautiful sentences. This advertising slogan of De Beers Diamonds, Not only does it reveal the true value of diamonds, but it also elevates the value of love to a high enough level that people can easily associate diamonds with love. This is indeed the most wonderful feeling.
ibm: The solution for a universal community
When Big Blue was at a low point in its operations, this provocative slogan was put forward, hoping that it would not only become a truly multinational enterprise, And it has truly become an enterprise that provides one-stop solutions for the high-tech electronics field. Entering the era of e-commerce, IBM is realizing this role and playing the role of a provider of e-commerce solutions. Kodak: Connecting every moment of life
As the world's largest manufacturer of photosensitive materials, Kodak's leadership in film production technology no longer needs to be described in words. Kodak focuses more on taking photos and a better life. Make connections and make people remember those happy moments in life, so use Kodak film, that's exactly what Kodak wanted.
Yamaye Piano: Children who learn piano will not become bad
This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a mind-attacking strategy, and does not teach piano. The advantage is that learning piano is beneficial to the physical and mental growth of children, attracting their parents. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step. Shan Ye is brilliant at this.
Remy Martin xo: Once Remy Martin is on, good things will come naturally
The noble Remy Martin is not something that ordinary people can afford, so drinking Remy Martin xo will definitely give you some different feelings. Therefore Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin?
Deer Brand Whiskey: When you are at ease, you are everywhere
In the advertisements for Deer Brand Whiskey, the guy with a deer head and body always looks at ease because he often drinks deer. Brand whiskey, that feeling is enough to make you envious. Enjoy the Deer Brand Whiskey and you will definitely feel comfortable. The power of mind attack is often more powerful than precise description.
Eye drops advertisement: Please turn your eyes several times after instilling the drops so that the drops can spread all over the world.
Flower shop advertisement: Send a few flowers to the person you love the most, but don’t forget your wife.
Perfume advertisement: This product is the most attractive to the opposite sex, so a self-defense textbook is included with this product.
Restaurant Advertisement: Please come and dine in our restaurant! Otherwise you and I will both starve.
Air conditioning advertisement: This product has the loneliest maintenance workers in the world.
Barber shop advertisement: Although it is a fine hair technique, it is indeed a top-notch skill.
Beauty salon advertisement: Please do not flirt with the woman coming out of our shop, she may be your grandmother.
New book advertisement: This book includes ten short stories. I stayed up many nights to write them, and now I offer them to readers for one yuan, that is, a short story is only worth a dime.
Safe advertising: If you are addicted to smoking, you can smoke here, but please leave your address first so that your ashes can be sent to your family.
Haier: Haier, Made in China
Domestic household appliances have always been considered to be of low quality and low price, and even if they are exported, they are rarely labeled as Made in China. When China's home appliance industry matured, Haier decisively promoted the banner of "Made in China" and enhanced national pride. As far as the advertising slogan itself is concerned, the beauty lies in its "creation", which is concise, powerful and full of confidence.
Changhong: Serving the country with industry and taking national prosperity as its own responsibility
As a banner of national industry, Changhong assumes the responsibility for national prosperity as China's color TV industry gradually matures. What courage and courage. Nowadays, after several price cuts, the market for imported brands is already very small. This slogan is Changhong’s spiritual totem.
China Unicom: Loving the Chinese Knot, Connecting the Hearts of the World
China Unicom’s logo is the image of a Chinese knot, which is full of affinity. China Unicom naturally integrated its logo and brand name into the advertising slogan, achieving harmony and unity from appearance to spirit, reflecting the spiritual philosophy of the company.
Business Link: Technology makes it easier for you
The simple and easy-to-use Business Link explains what "technology makes it easier for you".
With overwhelming advertising, Business Link has created a market.
Fiyta: Once you own it, you have no choice
When people’s quality of life reaches a certain level, watches will no longer have a single purpose of telling time, Fiyta Use noble quality to connect yourself with your identity, so that when people wear Fiyta watches, they will feel more extraordinary temperament and exclusive respect.
Li-Ning: Keep the excitement to yourself
The best sporting goods in China is probably "Li-Ning". Sporting goods are the world of young people. There is neither Nike's superstar nor Reebok's international background. Li Ning's "keep the excitement to yourself" is also in line with the mentality of teenagers. Who doesn't want to be exciting?
Master Kong: The deliciousness can be seen
The Taiwanese brand has made its fortune in the mainland. The standard "flowering inside the wall, red outside the wall", an ordinary instant noodles can make the deliciousness visible. See, it is indeed not easy.
Changyu: legendary quality, century-old Changyu
When imported red wines swarmed into the Chinese market, domestic red wines represented by Changyu were not repelled, but by shaping the century-old Changyu The brand image enriches the connotation of wine culture and enables a national time-honored enterprise with legendary quality to stand resolutely.
Xinfei Refrigerator: Xinfei’s advertising is good, but not as good as Xinfei Refrigerator
This advertisement once caused controversy, and language academic circles, advertising critics, and competitors all joined the discussion Whether it is praise or criticism, Xinfei is having fun anyway. After all, if the advertisement can attract such widespread attention, it is a success. I don’t know how much Xinfei’s popularity has increased.
Kongfujia Liquor: Kongfujia Liquor makes people miss home
The most eye-catching thing in 1995 was Wang Ji’s advertisement for Kongfujia Liquor, Kongfujia Liquor Cleverly grafted the popularity of "Beijingers in New York" into his own advertisements, and Wang Ji, who became famous instantly, and "Ten Thousands of Questions" have become the biggest memory points, but people also remember "Kongfujia Liquor" , makes people homesick." This slogan is full of Chinese ethics and family affection.
Runxun Communications: A call to the world
Runxun is a company that pays more attention to brand image building in the communications industry. Their advertisements are always large-scale and generous, "the beacon fire plays on the princes" "The chapter is Runxun's masterpiece, reflecting the majestic spirit of the company.
Shanghai Buick: contemporary spirit, contemporary car
It was not until GM Buick entered China that China could only introduce outdated foreign models. GM Buick was the first to introduce contemporary cars. Both the car model and the advertising image reflect the style of contemporary cars. The fact that they do not contain a drop of water may be a reflection of the contemporary spirit of Buick cars.
Oni Shampoo: Black Hair, Made in China
When national brands in the shampoo market are being swallowed up one after another, only Chongqing Oni is still standing, and There is also a strong momentum to attack international brands. "Black hair, Chinese products" means confidence and confidence in domestic products.
Chundu Ham Sausage: Chundu is in thousands of homes, and guests and friends are everywhere
Do you still remember that dancing ham sausage? Back then, Chundu Ham Sausage was the favorite on TV, and this advertising slogan was full of passionate passion and made people feel warm.
Safeguard: Promoting health for the whole family
P&G's advertisements are never ostentatious, but real, and can be called a model of effective advertising. Safeguard is no exception. It was the first to propose the concept of sterilization, and its advertising slogan of "promoting health for the whole family" is also very real.
Nongfu Spring: Nongfu Spring is a bit sweet
It is not too much to use an advertising slogan to start a brand for Nongfu Spring. Without this slogan, there would be no advertising success, and the long-term accumulation of the brand is inseparable from the role of this slogan. If you look at bottled water from a different angle and understand bottled water with a different mindset, you will find the differences, and then it will not be difficult to shape your brand personality.
Robust: 27 Levels of Purification
This may be the most classic rational appeal advertisement in contemporary Chinese advertising. The clear USP and single theme are impressive. Although "27 layers of purification" is not a unique concept, Robust was the first to propose it and took this concept to the extreme to form an exclusive brand concept.