The click-through rate of the main picture of through train affects the ranking and quality score. And these directly affect your click cost. So pay attention to the production of the main picture. Attractive main images will bring higher Taobao click-through rate.
2. Word selection skills of through train.
Generally, through train backstage will give some keywords to choose from. It is usually recommended to choose words with a click-through rate of more than 2%, and not words with low click-through rate. Words with high click-through rate are too competitive for small and medium-sized sellers, so pass them on directly. Mainly choose those long-tailed words and hot words with more than 2%. It is recommended to choose around 30-50.
3. The amount of money burned every day
We have just started the through train, so we must drive slowly. From the first day, a dozen to dozens, and then to more than one hundred. Remember to be patient.
4. Setting the promotion time also requires some skills.
According to your industry, when is the search peak of related industries? For example, the general peak time for clothing is 10:30-22:00. It is suggested that the promotion time should be set from 8 o'clock, so it is easier to grab a good position.
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1, inexperienced novice sellers should not drive blindly.
As we all know, the through train is an advertising model that burns money, so it is best to know the basis of its operation before deciding to drive, such as how to calculate the quality score of the through train, how to choose the keywords of the through train, how to bid, how to improve the click-through rate, how to improve the conversion rate and so on. Otherwise, blind driving without any foundation will only waste money.
Don't take the through train for goods with bad pictures.
In the promotion of through train, the picture is the most important factor to get the click-through rate. The picture is not good-looking, even blurred, how to attract buyers' attention? No attention, no click-through rate. No click-through rate, no traffic. No traffic, no sales. Driving a through train won't make any difference.
3. Products with too high or too low price are not suitable for driving.
The conversion rate of products that are too expensive to drive is definitely not high; Products with low prices are likely to cause buyers to doubt their quality. Therefore, the price of products selected for through train promotion should be moderate, ensuring the positive price ratio of input and output, and exchanging profits for advertising fees.
4. Products without sales volume are not suitable for driving.
No consumer will like a product that doesn't sell well. The higher the cost performance of the products participating in the through train, the better the sales volume and the higher the conversion rate.
5. Small and medium sellers should not compete for hot keywords.
The higher the popularity and traffic of keywords, the greater the competition, and the more money will be spent, which is unbearable for small and medium-sized sellers, so don't blindly compete for those popular keywords, and it is a good choice to lock in long-tailed words.
Baidu encyclopedia-Taobao training