1, named by image method
It refers to naming brands after animals, plants and natural landscapes. Naming the brand by image method, with the help of the images of animals and plants, can make people feel associated and friendly, and improve the cognitive speed. For example, in Nike, Jeff Johnson, a full-time employee, loves ancient Greek literature. In his dream, Jeff met Nike, the legendary goddess of victory in ancient Greece. The goddess in the dream inspired him, so he proposed to use Nike as the new name of Blue Ribbon Company, which was approved by the boss. Nike, one of the giants in the sporting goods industry, recently launched a self-help plan called "Consumers Leave Directly". The plan intends to reduce its business units from six to four, and lay off 2% of its staff worldwide. Nike has more than 70,000 employees worldwide, which means that more than 14 employees will be fired after the program is launched.
Step 2 say people's names
It is to use the names of celebrities, stars or founders of enterprises as product trademarks, make full use of the value contained in names, and promote consumers' recognition of products. Naming a trademark after a person's name can improve the cognitive rate. For example, Li Ning Sporting Goods Co., Ltd. is named after Li Ning, who is an influential sportsman and is more conducive to the promotion of the company. Li Ning YOUNG, the first self-operated children's wear brand launched by Li Ning Company, was officially unveiled at this spring order fair. Li Ning officially announced its entry into children's wear and teenagers' wear. In the past three years, Li Ning's income growth momentum is obvious. 2 13% income increased to 8150,000 yuan. The company began to re-plan the future development strategy of the original children's wear brand Li Ning KIDS, decided to set up an independent children's wear division, and launched a brand-new Li Ning YOUNG, targeting at teenagers.
3. Use the name of the enterprise to name it.
Is to name the enterprise name as the product trademark. Well-known foreign trademarks generally use abbreviations, that is, the first letter of each word in the name of a company (enterprise) is organized into a new word, which is characterized by conciseness, but it cannot explain the characteristics of the enterprise. Using enterprise name method to name product trademarks is conducive to the formation of product trademarks and the mutual promotion of enterprise trademarks, thus achieving the purpose of effectively enhancing corporate image.