What are the companies named after places?
Yellow Crane Tower Cigarettes
Maotai Liquor
Jingdezhen Porcelain
Great Wall Wine
Tsingtao Beer
These are all big brands that are famous all over the world. . .
Do you have to buy foreign products?
The foreign products I know:
England---World Football Brand
Deutsche Bank
p>Bank of America
York International York
CBS
Classics named after places, Chinese Smoke Yellow Helou Cigarettes, Maotai Liquor, Jingdezhen Porcelain, Great Wall Wine, and Tsingtao Beer are all big brands that are resounding around the world. . . Do you have to have foreign products? The foreign ones I know: England - world football brand Deutsche Bank Bank of America York International York CBS
Can place names be used as trademark names? Alternatively, place names of administrative divisions at or above the county level or foreign place names known to the public may not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.
1. The Trademark Law stipulates that the following signs shall not be used as trademarks:
(1) The same as the country name, national flag, national emblem, military flag, and medals of the Republic of China Or similar, and the same as the name of a specific place where the central state agency is located or the name or figure of a landmark building;
(2) Is the same as or similar to the name, national flag, national emblem, or military flag of a foreign country
(3) Identical or similar to the name, flag, or emblem of an international organization, except with the consent of the country's government;
Except;
(4) The same as or similar to the official mark or inspection mark indicating the implementation of control and guarantee, except for authorized ones;
(5) The same as the "Red Cross" ", "Red Crescent" names and symbols are the same or similar;
(6) Ethnic discriminatory;
(7) Exaggerated propaganda and deceptive
(8) Harmful to socialist morals or have other adverse effects.
Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.
Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks, collective trademarks, and certification marks; the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.
A collective trademark refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.
Certification trademarks are controlled by an organization with the ability to supervise certain goods or services and are used by units or individuals other than the organization to certify the goods or services. origin, raw materials, manufacturing methods, quality or other signs of specific quality.
2. However, the following signs shall not be registered as trademarks if they have not been used to obtain distinctive features and are easy to identify:
(1) Only the common name and graphics of the product , model;
(2) Only directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;
(3) Lack of distinctive features .
3. It is prohibited to copy, imitate or translate someone else’s well-known trademark that has not been registered in China:
A trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China. Well-known trademarks registered in China that are likely to cause confusion will not be registered and are prohibited from use.
If the trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the interests of the registrant of the well-known trademark to be potentially harmed, Registration is not allowed and use is prohibited.
Principles of fabrication
(1) Principles of fabrication of trademark names
When naming a trademark, in addition to complying with the legal requirements for trademark naming, attention should also be paid to Follow the following principles:
1. Easy to recognize, easy to read, easy to understand, easy to remember, and easy to write
The name of the trademark must first be clear and concise; the words should be easy to understand, and do not use obscure, obscure words; the words should be used to the best of your ability. The strokes should be simple and easy to write and print. Do not use ancient or obsolete characters with complex strokes that are difficult to identify or have been eliminated. The pronunciation should be loud and smooth, with a sense of musical beauty, and avoid censorship and flatness. In addition, the characters of the name should also be used. Not too long.
2. Grasp the characteristics and highlight the key points
The trademark name is very short and can only show the characteristics of a certain aspect of the product, so it is necessary to grasp the characteristics and highlight the key points. This kind of prominence may focus on displaying identity, such as "Kweichow Moutai"; or focusing on displaying technology, such as "Ancient Han Health Essence"; or focusing on displaying materials, such as "Liangmianzhen Toothpaste"; or focusing on displaying value. , such as "Diamond Electric Fan"; or focus on displaying functions, such as "Bai Li Brand Soap"; or outline the image, such as "Little White Rabbit Toothpaste"; or express interest, such as "Xiyingmen Towel Quilt"; or show style, such as "Princess Brand Piano"; or express the product category, such as "Kendji Organic Rice"; etc.
3. The name and reality should be integrated to avoid self-contradiction
The name should reflect a certain characteristic of the product from a certain aspect. This characteristic should have a certain connection with the product and should not appear to be inconsistent with the name of the product. There may be
trademark Peugeot
damage to the image of the product. For example, "Black Panther brand agricultural vehicle", "Black Panther" shows the power of the vehicle, and the "Chrysanthemum" of the "Chrysanthemum" fan gives people a sense of coolness. The combination of name and reality is reasonable...gt;gt;
Nissan “MURANO”, a car brand named after a place name, is named after MURANO Island, located near Venice in northeastern Italy. The place is famous for its exquisite handcrafts. The engraved glassware is world-famous. Nissan hopes to use the unique local innovative spirit and the artistic level cultivated over the past century to symbolize this new SUV model that was unique at the time. The Chinese name is "Loulan".
What are the advantages of naming products after places? The benefits of naming with place names: taking advantage of traditional specialties and resource advantages in consumers’ impressions to win their trust and favor. To a certain extent, it can make the audience who come into contact with the brand have a good association with the product.
Secondly, naming it like this will naturally make consumers think that the product is a famous brand product, giving them a natural sense of trust! For knowledge on product naming in this area, it is recommended to read "Product Branding and Management" for detailed naming methods! I believe it will be good for you!
A Beijing brand car with a place name as its brand name
There is a watch named after a city. What brand is it? Shanghai brand watch
The nomenclature of brand naming 1. The nomenclature of positioning: It is true that far-sighted commercial brands should have ambitions, and the names of strong brands say When you come out, you must be sonorous and powerful, with a sense of momentum. This is called "position naming". The standing nomenclature generally does not exceed three Chinese characters, and the English length generally does not exceed eight letters. The pronunciation shows an upward style, the tone is loud and clear, bold and imposing, and the industrial pronunciation is symmetrical to each other in structure, and is full of pride. The charm of words is as small as ten thousand feet, and you can see all the mountains at a glance. For example: Yangtze River, Great Wall, Changhong, Vanke, Zhengda, Pentium, Shanghai Shanda, Hunan Yuanda Central Air Conditioning, etc. The naming of the brand clearly clarifies the corporate values ????of high aspirations. Brand naming must be simple, and the legal principle of domestic trademark registration first must be taken into consideration, and it is best to be measured by the development trend of whether it will participate in international circulation in the future. Today, as Internet communication continues to increase, of course, the issue of Internet website domain name registration must also be taken into consideration. Japan's SONY and CANON, and South Korea's LG and SAMSUNG are all named in non-native languages. As a unity of company name and brand name, the products of these famous brands are popular all over the world without the so-called localization and localization changes. The name fully demonstrates the lofty intentions of these popular commercial brands at the beginning of their establishment. With the integration of the global economy and the globalization of the market, this method of naming in Esperanto is worthy of reference for local brands. 2. Xingshi nomenclature: When naming a brand, it should clarify the industrial background, match the industry characteristics, imply the meaning of product attributes and service positioning, or clearly target the target group and coordinate with each other. This is called "Xingshi nomenclature". The American company Microsoft, which almost monopolizes the computer operating system platform, has its brand name positioned on software (Software); NetEasy, its brand name is positioned on the network (Net) platform, and its brand naming emphasizes a trend (increasingly easy to use) and promised benefits. When using Xingshi nomenclature, attention should be paid to avoiding similar Chinese and English names in the market, and it is best to directly connect the brand with target customers, so as to create a sense of identity among the target groups. Taitai (oral liquid) is a nutritional supplement (blood-enhancing oral liquid for women) specially designed for married women. This brand name does not require too many words to describe. Once you hear it, you will know who the consumers it is aimed at, and the color Using bright red as the main color of the brand, the benefits are self-evident. Brands that target this kind of target group include: Goodbaby (children's car), Wahaha (children's oral liquid), Shangtong (business handheld computer), etc. Of course, the connotation of a brand is not just a name, but also includes comprehensive elements such as quality, service, packaging, commitment, etc. However, the name of a commercial brand needs to be more original, otherwise people will easily forget it in the vast sea of ??people. What's your name? 3. Nomenclature based on trends: In the early years, Mr. *** started his business by manufacturing ties. The brand was initially named "GoldLion". However, it failed to gain sales. Mr. Zeng was very puzzled: The quality and style of my ties were not as good as those of others. Those world-famous brands are inferior and the prices are not high, but why can’t they be sold? One day, relatives and friends asked: Golden lion, golden lion, so unlucky, both dead and lost. Who would dare to wear such a tie? In Cantonese, "lion" and "corpse" are homophones; in Mandarin, "lion" is homophone to "lost". Later, Mr. *** retained the word "金" and changed the English word "Lion" to the transliteration "利来". As a result, sales surged and the market opened up, creating today's famous Chinese brand: Goldlion.
The names of many powerful brands can often trigger people's beautiful associations no matter listening, speaking, reading or writing. Northerners call it "good luck" and Cantonese people call it "good luck". Brands are named based on known and potential associations. , which is called "nomenclature based on potential". This kind of trendy naming method needs to be used skillfully, otherwise it will not only easily become cliché, but may even bring unexpected negative effects to the brand. Once upon a time, many hotels/restaurants liked to use words such as "fa", "profit", and "hao" as their brand names, taking the conventional word meanings such as auspiciousness, smoothness, and development, but this often backfired and made them feel low-end. A novel and unique brand name can turn an ordinary product into a highly attractive product, interpret a beautiful artistic conception, and at the same time bring good wishes of joy and enjoyment to the audience. Every time during the holidays, the red Coca-Cola launches a festive commercial with the cartoon image of Fat Ah Fu, which has always been based on the auspiciousness and good luck of the Chinese people. Pepsi-Cola was deeply inspired and followed up with the following sentence: "Wish you Pepsi-Cola", the brand and The slogan blends perfectly! Fujian Industrial Bank embodies "Prosperous... The name serves as a model for the brand name. (2) Named after animals and flowers. Naming animals and flowers with beautiful images can attract people’s attention and favor for the product, and pursue certain symbolic meanings, such as BMW cars. , Xuelian brand sweaters, etc. (3) Named based on names of people and places. This kind of name may attract consumers with the reputation of the person or the place of origin, or arouse people's imagination of the product with the image of historical and legendary figures, such as Zhang Xiaoquan scissors, Tsingtao Beer, Yunyan, etc. (4) Name the product according to its production process and main ingredients, such as Erguotou Liquor, Pearl Oral Liquid, etc. with auspicious words. Or name it with a complimentary word to arouse people's good impression of the product. For example, Fukang Automobile makes people rich, and Goldlion Tie brings people a lot of money. (6) Name it with made-up words to break the meaning of the product name. Conventions to achieve unusually eye-catching effects. Such as Kodak film, TDK tape, etc.
I don’t know what the place names are after ethnic minorities. Named in ethnic minority languages?
Many in Xinjiang, Urumqi City, Altay City, Tacheng City (Tarba Hetai), Korla City, Bayingol Autonomous Prefecture, and Zilesu Autonomous Prefecture, Bortala Autonomous Prefecture, Turpan City, Kashgar City (Kashgar), Aksu City (Ak, Uyghur: White, Su, Uyghur: Water), Atush City, Tekes County , Nileke County, Jimunai County, Burqin County, Barkol County, Akto County, Aheqi County, and many in Hohhot City. City, Hulunbuir City, Ulanqab City, Xilingol League, Alxa League, Heilongjiang, Qiqihar (meaning grassland in Daur), Jiamusi (according to research, Jiamusi. Hezhe language or Manchu language), Harbin (according to research, Harbin is a Jurchen language).