After selecting the products to be sold, before opening an online store, you need to choose a website that provides a personal store platform and register as a user. In order to ensure the security of the transaction, it is also necessary to carry out the corresponding identity and payment method authentication.
I chose to open a shop in Taobao because it is completely free. Three conditions need to be met:
First, register as a member and pass the certification; Second, release more than 1 (including 1) treasures; Three, in order to facilitate safe transactions, the opening of online banking. ?
1. User registration
Log in to Taobao and click "Free Registration" at the top of the page. In the page that opens, enter the member's name, password, e-mail and other information (e-mail can be applied for free in Yahoo, Sina, Sohu, Netease and other big websites), and click the button "Agree to the following terms of service and submit the registration information". Then, the registered mailbox will receive a confirmation email, open the link, and after confirmation, the user registration is completed.
security tip: in order to ensure the security of the transaction, be careful not to set the password too simply. It is recommended to use the combination password of "English letters+numbers+symbols".
2. Identity authentication
Taobao stipulates that only after passing real-name authentication can you sell your baby and open a shop. Therefore, after registering users, we should also carry out corresponding authentication (including personal real-name authentication and Alipay authentication). The specific operation steps are as follows:
Step 1, log in to Taobao and click "My Taobao" at the top of the page. In the open page, click "Please click here" next to the text "Want to sell baby first"
Step 2, in the open page, you will be prompted that Alipay account has not been activated, and click "Click here to complete Alipay account activation". Enter your real name, ID type and number, Alipay password, etc. in the pop-up page, and click the "Save and activate Alipay account immediately" button.
Step 3: After successfully activating Alipay account, return to the original page and press F5 to refresh the page. Click the "Apply for Alipay Personal Real Name Authentication" button, read the Alipay authentication service terms, and then click the "I have read" button to continue.
Step 4: First, fill in the personal information according to the prompts, and click "Next"; Next, select the ID card for verification. You can choose to "upload online" or "mail" a copy of your ID card and click "Next"; Then, enter the bank card information, including the bank, bank card number, province, city, etc. After the input is completed, wait for Alipay to remit money within one day.
Friendly reminder: If you upload a copy of your ID card online, the image file size should be controlled within 2KB; If it is an IC ID card, you need to mention the back picture.
Step 5: After one day, reopen "My Taobao", click the corresponding link in the authentication area to open the Alipay authentication page, click "Confirm remittance amount" in the "Bank account verification" area, then enter the amount of funds injected by Alipay into your bank account, and click the "OK" button.
3. Purchase goods and take pictures (if you are an agent, you don't have to)
A key factor in the success of opening a shop online is the purchase channel. For the same product, different purchase channels have different prices.
after authentication, you will be busy sorting out the treasures you already have. In order to show the sold treasures to consumers more intuitively, it is very important to take pictures, and it is best to use corresponding graphic image processing tools to convert the format and size of the pictures, such as Photoshop, light and shadow magician and so on.
4. Publishing Baby
In order to open a store in Taobao, in addition to meeting the requirements of certified membership, you need to publish more than 1 treasures. So, after sorting out the product information and pictures, you should start releasing the first baby.
Friendly reminder: If you fail to pass the personal real-name authentication and Alipay authentication, you can publish the baby, but the baby can only be published in the "treasure in the warehouse", which is invisible to the buyer. Only through certification can it be put on the shelves for sale.
step one, log on to Taobao and click "I want to sell" at the top of the page. In the page that opens, you can choose two publishing methods, namely "price at a draught" or "auction". Here, click "price at a draught"
Friendly reminder: "price at a draught" has a fixed price, and buyers can buy it immediately; "Auction" starts at no reserve price, allowing buyers to bid for it.
step two, choose the category, and choose the appropriate category according to your own goods. For example, I chose the baby details of women's shoes. Click the "Done, Continue" button to proceed to the next step.
the third step is to fill in the baby information, which is very important. First, take a good title in the "Baby Information" area, click the "Browse" button to upload baby pictures, and enter baby description information, baby quantity, start time, expiration date, etc. Then, enter the price, location, freight and payment method of the baby in the "transaction conditions" area; Other information can be kept at the default settings, such as using Alipay to pay by default. Finally, click the "Confirm, Submit" button to publish the baby.
if the publication is successful, a success page will appear below. Click "here" to view the published baby page, and click "Continue to publish baby" to continue to publish baby.
Friendly reminder: If you want to modify the published baby information when the buyer does not bid, you can go to My Taobao-I am the seller. Baby for sale "for editing and modification.
after the baby is released, it is best to update and add it regularly to prevent the store from being deleted by the system.
Second, get a free store
Taobao provides the certified members with the opportunity to open a store for free. As long as you publish more than 1 treasures, you can have your own store and independent website. You can put all the treasures on this webpage and arrange them according to your own style.
In order to make your store open as soon as possible, at least 1 treasures have been released. Then, name the store in the opened page and enter the brief content of the store in the "Store Introduction". Finally, click the "Submit" button, and in the page that appears, "Congratulations! Your store has successfully created the words … "and provided the address of the store. Third, store decoration is very important
After opening a store for free, buyers can get a space of their own. Like traditional shops, in order to operate normally and attract customers, it is necessary to "decorate" the shops, including logo design, baby classification, recommended baby and shop style.
1. Basic settings
Log in to Taobao and open "My Taobao-I am a seller-manage my store". Click "Basic Settings" in "Store Management" on the left, and you can modify the store name, store category and store introduction in the opened page; The main project should be entered manually; Click "Browse" button in the "Store Logo" area to select the designed store logo picture: enter the store announcement content in the "Announcement" area, such as "Welcome to our store!" , click the "preview" button to see the effect.
2. Baby classification
Baby is classified for the convenience of buyers. In the "Manage My Store" page that opens, you can click "Baby Classification" on the left; Then, enter a new category name, such as "Four Treasures of the Study", and enter a sort number (indicating the arrangement position), and click "OK" to add it. Click the "Baby List" button at the back of the corresponding classification, and you can add the released baby by searching keywords for classification management.
3. Recommend Baby
The "Recommend Baby" function provided by Taobao can recommend your best six treasures and display them in a prominent position in the store. Just open the "Manage My Store" page and click "Recommend Baby" on the left: then, you can select the recommended baby in the opened page and click the "Recommend" button.
4. Store style
Different store styles are suitable for different babies: they give buyers different feelings, so generally choose a style with elegant colors and comfortable appearance. I chose the style template of the Wizard of Oz, and a preview screen will be displayed on the right. Click OK to apply this style. After the renovation of the shop, a brand-new page appeared in front of you. Fourth, promotion is the key to success
Online stores have been opened, and the treasures have been put on the shelves, and the features have been obtained. However, after a few weeks, there is still no deal, and even the buyer has not left a message. This is a problem that many novice sellers often encounter. At this time, you will take the initiative.
I once encountered such distress, so he decided to advertise the store in four ways: forum publicity, link exchange, window recommendation and friend promotion.
1. Forum publicity
The main methods of publicity in the forum are through posting advertisements and using signature files.
The former can be conducted in forums in various provinces or cities. If there is a section that allows advertisements to be posted, you can post advertisements. The content must be detailed, and the pictures of products must be exquisite, and they should be updated and topped regularly. You can choose to go to Taobao community, well-known forums and local
life
communities to promote it.
the latter can change the signature file on the forum, and change it to the website, logo, slogan and store name of their own store. Publish some beautiful posts so that interested friends can visit your store through your signature file.
2. link exchange
In the early stage of opening a store, in order to enhance popularity, you can go to link exchange, a popular store, so that you can use free advertisements to promote your own store. For example, Taobao provides up to 35 friendship links, and the method of adding them is simple:
First, through the search function of Taobao, search all the shops and write down the names of the shopkeepers of popular shops.
Then, log in and download the communication tool for Taobao buyers and sellers-"Taobao Want Want", add the names of shopkeepers of these popular stores, and put forward link exchange's request.
if you agree to exchange, finally, open "My Taobao _ I am the seller. Manage my store ",click" Friendship Link "on the left, then enter the name of the shopkeeper and click the" Add "button.
Because the Internet is constantly changing, in order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with the cattle people on Taobao to form a group. Friends who want to learn Taobao operations can come here to study. The first few digits of this group are: 174, the middle digits are: 359, and the last digits are: 37, which can be found by combining them in order. I want to say.
3. Recommend the window
The "window recommendation" function provided by Taobao is a special function for sellers. When the buyer chooses to search or clicks "I want to buy" to search by category, the window recommendation baby will appear in the search results page. To set the "window recommendation" function, you can open "My Taobao-I am the seller-the baby for sale", select the baby to be recommended to the window (the baby that has been recommended to the front page of the store can no longer be recommended in the window, that is, it is marked with "recommendation"), and click the "window recommendation" button.
4. Join Consumer Protection and Wangpu
If you want to stay on Taobao for a long time, I suggest that you join both services. In fact, it doesn't cost much to calculate. Wangpu is only in 3 yuan for a month, and it costs one yuan a day, so it is still very cost-effective. Why do you want to join these two services? The first consumer protection is consumer protection, which can be seen from the word machine as a kind of protection for customers. Under the idea of transposition, if you are a consumer, you will definitely go to the consumer to consume the same goods, unless your goods are unique in Taobao, that's nothing to say. The second prosperous shop, therefore, obviously, prosperous shop is just like the facade of a physical store, and the good-looking customers you decorate will be happier. If they are in a good mood, they may see more things. Ha ha. In fact, Wangpu and non-Wangpu are just like an ordinary store and a five-star hotel. Who doesn't want to go to a five-star hotel for the same price? Don't you think?
There are many methods of store promotion, which may not be suitable for everyone, but in any case, we must have our own ways and methods. Wine is not afraid of the deep alley, so I'm afraid it won't work on this online trading platform. Because the promotion of a store is like the frontispiece of a physical store, if you don't do it, no one will know, let alone the opportunity. V. After the baby is sold
After the baby is sold, you need to contact the buyer actively, ask the buyer to pay for the goods, make delivery and make comments or complaints after the transaction is completed.
1. Check the sold baby
If a buyer buys a baby, Taobao will notify the seller through "Taobao Want Want" and email. Sellers can also log on to Taobao and open "My Taobao-I am a seller-sold treasures". Click "Leave a message for me" in the "Contact Buyer" area to leave a message for the buyer through "Taobao Want Want"; If the buyer doesn't use "Taobao Want Want", you can also write down the buyer's ID and send a letter in the station.
2. Contact transaction matters
After the contact between the buyer and the seller, the payment and delivery methods are agreed. In order to ensure the interests of buyers and sellers, Alipay is recommended as the payment method.
3. Payment and delivery
In order to prevent non-payment of goods on arrival, sellers generally adopt the method of "cash on delivery" when selling treasures.
first of all, buyers are required to pay, usually through AliPay. After paying the payment, the seller can open the query of "My Taobao _ I am a sold treasure of the seller". If the transaction status is found to be "Buyer has paid, waiting for the seller to deliver the goods", it means that Alipay has received the remittance, and the seller can safely deliver the goods to the buyer at this time.
Friendly reminder: For sellers who use Alipay, you can open "My Taobao-Alipay Zone-Transaction Management" to manage the transactions, such as transaction inquiry and refund management.
after receiving the seller's goods, the buyer will confirm in the transaction status, and finally Taobao will transfer the money to the seller's Alipay account. In this way, the transaction is completed. Don't forget to keep in touch with buyers, which will increase the chances of visiting your store again and buying treasures.
4. evaluation and complaint?
after the transaction is completed, both the buyer and the seller can open "My Taobao" for evaluation. The seller can open "My Taobao-I am the seller-the sold treasures", click "Evaluation" among the sold treasures, and select favorable comments, moderate comments or bad comments according to the actual situation. You can also enter text content.
Friendly tip: How to become a star-rated shopkeeper with high credibility in Taobao?
to become a star-rated shopkeeper of Taobao, the credit rating should be at least 4 points. The seller's credit score is based on the buyer's evaluation after each successful transaction with Alipay. If it is "favorable", one point will be added, "moderate" will not be added, and "bad" will be deducted. So to become a star-rated shopkeeper, remember to serve in good faith. If online transactions do not buy, goods are not paid, etc., sellers can open "My Taobao _ Credit Management Bucket I want to report" to make complaints and reports, but they need to collect evidence such as delivery vouchers, buyer's receipt vouchers, and Want Want screenshots.
Although it is said that opening a shop online has zero cost and low risk, it has not made a deal.