I believe you have also seen a lot of promotion methods to attract fans, such as "Three Axes to Attract Fans", "Promote Eighteen Palms", "Three Musketeers of Profit", etc., and there must be some success. Today, from an operational perspective combined with my own promotion experience, I will talk about the promotion methods of public accounts in the food category:
1. Purpose
Official accounts generally aim to make profit, and the profit methods It’s nothing more than advertising, sales, and content payment. First of all, your official account has been positioned and is mainly engaged in sales. Then operate around the purpose of the official account;
2. Content
Since you have your own product, publish relevant content around the product, product introduction, planting process, effects, etc. You must be more professional than me, so you can post less content. It is not recommended to add "Today's Joke" and "Detective" at the end The answer to the case will be revealed tomorrow." Nowadays, fans of public accounts have tended to be rational and only interested in dry goods. It is better not to deceive yourself and others with those little tricks;
3. Promotion
How to promote now There are many ways to attract fans, such as active methods of attracting fans such as coupons, red envelopes, rebates, etc., and passive methods of attracting fans such as advertising, interactive promotions with big Vs, WeChat groups, and forwarding in Moments. The most important thing is to have a closed-loop operation strategy to effectively attract new customers and promote activity in the long term.
The following are two real cases of promotion for friends. A brother’s hometown is in a third-tier city in the north. He opened a restaurant with an area of ??70 square meters. He mainly cooks big pot dishes. The locals are more Love to eat. The store is located in an urban village, surrounded by supermarkets, construction sites, and office buildings. After working there for four months, the business has been basically average. I gave him some suggestions based on my own long-term Internet marketing methods and introduced the implementation process to everyone.
It was divided into three steps. The first step was to make 1,000 promotional cards. He later named them "Food Cards", which cost 5 yuan to eat and distributed them at nearby supermarket construction sites. The main purpose was to attract traffic. Many people I didn’t know that his store’s traffic through the “full meal card” increased three times than usual. Later, an additional 2,000 cards were issued, and he was able to sell about 100 bowls every day in the past month.
With the flow of people, you have to make a profit. The profit of the full meal card is very small. If the original price is suddenly restored, the passenger flow that was finally attracted will definitely be lost, so in the second step, I suggested launching the "reduction and exemption" Card" to promote the activity of existing customers. Each card can be used to redeem 2 yuan in cash. The original price of a bowl of food is 8 yuan. Now it only costs 6 yuan with the card. Everyone still accepts it, and 3,000 reduction cards have been issued. This process is basically about 100 bowls a day.
The third step, after discussions with him, we quit a plan to continuously attract new customers. After all, no one eats this every day, and everyone needs to change their taste. This is what we hope customers can take the initiative to introduce. Due to the fission of customers, a common plan was launched, offering a discount of 5 yuan for purchases over 30 yuan. Let me introduce how this ordinary plan became extraordinary in this small store. First of all, the tables in the store all have 4 booths, so let’s make a fuss about these 4 booths, because the owner of the store cooks large bowls of dishes and some cold dishes. A bowl of dishes is 8 yuan, which is 4 people. 32 yuan, which just meets the requirements for reduction and exemption. We can all imagine how customers help us split customers, "Where to eat for lunch?" Minus 5", in fact, four people usually have one or two cold dishes when eating, and the consumption is 37-43 yuan.
In this way, within seven months, sales increased from 30 to 300 bowls per day. Sales volume increased by 10 times. Later, 3 large pots and 4 waiters were added. Including drinks, daily sales are around 3,000. Here are some digressions. The profits of small restaurants are not as high as some marketing advertisements on the Internet say. They are generally around 30-40, and pasta and other products are slightly higher. Don’t listen to those franchise advertisements.
There are many marketing strategies for attracting new customers, promoting activity, and retaining customers. The focus is to combine your own products to form a closed-loop, long-term effective marketing plan. Hope it can give you a little inspiration.