Nowadays, many new stores will think of ways to give their stores a store name that consumers can remember at a glance before opening, so they rack their brains when naming their new stores. Sometimes I have been thinking about it for a long time and don’t know what name to give. In fact, no matter what you do, there are methods to follow. Today, the editor is here to compile tips for you to name your store. If you also want to give it a name, To find a good store name for your own store, let’s take a look at the store naming tips.
When naming your new store, you can refer to the store naming tips shared by the editor. I believe it will be helpful to you.
1. Naming from the perspective of competition
The name of the store is a silent weapon in market competition. If you choose a good name, you can increase your competitive advantage. For example, "Bandianli Store" is named from the perspective of competition between "Yidianli Store". If you call it "Wumei Supermarket", I will call it "Meilianmei Supermarket". It is not only high-quality but also cheap, which is a step further than the former. When using this naming method, the most important thing is to recognize the naming characteristics of competitors, and then use this characteristic to come up with a better name than it, thereby defeating the opponent.
2. Naming from the perspective of products and services
To name from the perspective of products, a common method is to highlight the characteristics of your products. For example, "Mei Lian Mei Supermarket" is used to express its business characteristics, telling consumers that the products here are of high quality and low price and are trustworthy. This is more likely to win the favor of customers in terms of consumer psychology than "supermarket selling supermarkets". "Worry-free Housekeeping", "Moving Mountains", "Xinxiangyin Dating Agency", "Justice Law Firm", etc. are all named after the characteristics of the services they provide to customers. If you choose different angles, you can have different naming methods for stores and businesses.
3. Naming from the consumer's perspective
The traditional way of naming stores is mostly from the operator's perspective, that is, according to the needs of the operator, choose the name you like. . This naming method has now been abandoned by many people. Because although it can meet and suit the needs of operators, it may not necessarily meet and suit the needs of customers, and may even make customers resentful. For example, "Wanli Trading Company", "Youcai Store", etc. often give people the impression of "profiteers".
4. Naming from a cultural perspective
When businesses name themselves, if they can inject specific cultural elements into them, they will have certain cultural connotations. Not only can you improve your class and taste, but it can also attract the attention of more customers. For example, "Rongbaozhai" is a typical example. This name fully reflects the characteristics of traditional Chinese culture.
5. Naming from the perspective of the operator
Although naming from the perspective of the operator has been abandoned by many people, this does not mean that naming from the perspective of the operator cannot be done at all. The key to naming is that when naming from the perspective of an operator, it must be done cleverly and naturally, and certain restrictions must be avoided. From the perspective of an operator, the most common way to name a store or business is to use your own name as the name.
6. Naming from the perspective of the target market
After stores and businesses have positioned their target markets in advance, they can be named from the perspective of the target. In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and the business is very prosperous. Most of the guests here are Chinese. Chinese who have been living overseas for many years often feel homesick. After work, they gather with fellow villagers to soothe their homesickness. Xiangyin Pavilion has become the best place for them to go.
7. Use your own name as a store name
There are actually many people in China and abroad who use their own name as a store name. For example, "Wang Mazi Cutting Shop" and "JOHNDEERE" are two obvious examples. Shop Naming Tips
8. Naming from the perspective of the place of origin
This naming idea is usually suitable for shops that deal in local specialties or restaurants with a unique flavor. .