Brand profile:
"Pure" originated from young people's pursuit of individuality and fashion, which reflected the market positioning of the brand at that time. English is an organic combination of YI (pure pinyin) and FASHION (fashion), and its pronunciation is similar to Cantonese's "pure". The overall shape also reflects the characteristics of the brand close to online fashion.
With its superior geographical location, along with the pace of urban economic construction, with the support of the government and the efforts of all the staff of Pure Group, in just a few years, it has become a large-scale fashion clothing enterprise with more than 28 garment factories and more than 30,000 employees, and its brand is "Pure" with independent intellectual property rights.
Mainly fashionable casual clothes, it is famous all over the country for its exquisite workmanship, high quality fabrics, fast delivery and fashionable styles. Deeply loved by customers all over the country, it has become one of the well-known brands of fashion and leisure clothing at home and abroad!