Crane is what we usually call crane. If you want to occupy a place in the market, companies must give their cranes a resounding brand name. As the saying goes, a good brand name has the effect of getting twice the result with half the effort. So what is the naming strategy for crane brands?
1. Can directly distinguish the major industry categories
That is to say, the major industry category in which the brand itself is located can be directly seen by using the brand name. For example: you sell cranes, and the brand name can directly tell that you belong to the crane industry.
The reason for the existence of brands is to distinguish information, because there is too much information and it is too complicated. Brands are needed to summarize it. Consumers do not need to carefully compare each crane when choosing a product. model. What’s more, it’s a great way to reduce communication costs. If you look at your brand name, you can tell at a glance what it is selling, which has reduced a lot of communication costs. Consumers will know what the brand is about as soon as they look at the brand, saving consumers a lot of energy.
2. Information that can summarize its own category in the industry
The summary information here is the information that summarizes the industry. At this time, a brand name is needed to summarize a lot of information, package the information so that it can be identified at a glance, and the unique difference of the product can be perceived. The brand name should summarize the characteristics of its own product, summarize the quality of the product, and summarize the overall information of the product. The brand name is the representative of the product and the quality and commitment behind the product.
3. The name is simple, easy to read, catchy, and easy to spread
When we use strategic methods to distinguish and summarize, we have captured the attention of consumers. Lili gave him clear guidance from the vast number of products.
4. The name has a clear meaning and has a sense of picture
Here, it is so that people can associate and remember the name as soon as they see it.
A group of meaningless phrases is obviously weaker in memory than a group of meaningful phrases, because only when it is meaningful can it be understood, and only when it is understood can it be remembered.